Jumpstart Series: Econsultancy’s Understanding Digital Marketing Metrics

Most marketers are now expected to support their decisions with data and so digital marketing analytics has become a must-have skill.

Marketing analytics is a vast topic, though, and so it can be difficult for those just starting out to know where to begin.

This course helps by offering a comprehensive overview of marketing analytics through one of its fundamental concepts, digital marketing metrics.

You will:

  • Understanding how marketing technology systems collect user data
  • Discussing how to map marketing data to the four core digital marketing metrics
  • Equipping students with the skills necessary to determine marketing channel performance using digital marketing metrics
  • Providing hands-on exercises to reinforce learnings throughout the course

This course is ideal for anyone who is tasked with analyzing marketing performance or who wants to learn the fundamentals of digital marketing analytics.

Done in collaboration with NTUC U Associate

COURSE FEE:

  • S$80 per participant (GST is applicable)
  • Exclusive $10 discount for NTUC Members / Econsultancy Paid Subscriber

(kindly email apac@econsultancy.com with your Full Name & NRIC for your exclusive promo code)

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.

  • 21 Feb
    21 Feb
  • 21 Feb - 21 Feb

    Thursday - Thursday

    7pm-9.30pm


SGD 80 per pax

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.