Jumpstart Series: Econsultancy’s Mobile Advertising 101

COURSE OUTLINE

Mobile marketing encompasses how we engage with customers via mobile platforms. As more of us use mobile devices to gain information on brands and services, you need to ensure you know how and where to engage with your customers. Understanding what techniques and content really resonate with your customers will help you to build profitable relationships.

The course will give an overview of the different mobile platforms available for marketing communications and will include tips on how to set up a mobile marketing campaign.

Done in collaboration with NTUC U Associate

COURSE FEE:

  • S$80 per participant¬†(GST is applicable)
  • Exclusive $10 discount for NTUC Members / Econsultancy Paid Subscriber

(kindly email apac@econsultancy.com with your Full Name & NRIC for your exclusive promo code)

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.

  • 06 Mar
    06 Mar
  • 06 Mar - 06 Mar

    Wednesday - Wednesday

    7pm-9.30pm


SGD 80 per pax

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.