Jumpstart Series: Econsultancy’s LinkedIn Marketing 101

COURSE OUTLINE

LinkedIn is still the prominent business to business global network which 39.6% of Singaporeans use on a daily basis (eMarketer 2018) and is the only social media channel permitted in China. It’s important to understand how to use this network to reach out to customers, influencers, affiliates and partners in order to grow your business.

Our course will give you an overview of how your organisation can use LinkedIn as part of your marketing mix to attract new customers and showcase your brand. The course will include tips on how to set up and implement your LinkedIn marketing, using relevant case studies and hands on practice during the session.

As this is a hands-on course, participants will need to bring their laptops. 

Done in collaboration with NTUC U Associate

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.

  • 08 May
    08 May
  • 08 May - 08 May

    Wednesday - Wednesday

    7pm-9.30pm


SGD 80 per pax
  • 06 Jun
    06 Jun
  • 06 Jun - 06 Jun

    Thursday - Thursday

    7pm-9.30pm


SGD 80 per pax

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.