Jumpstart Series: Econsultancy’s Google Ads 101 (Pay-Per-Click)

COURSE OUTLINE

Learn how to reach your customers while they are searching for products and services online with this introduction to Google pay per click ads. We will give you an overview of this sophisticated advertising platform and show you how Google ranks your ads on the search engine results page based on bids and quality score.

We will walk you through how to set up an ad campaign, including selecting keywords, writing effective ad copy, and optimizing your ad groups. The course will include tips on how to get started, and we will use case studies and hands on practice during the session.

As this is a hands-on course, participants will need to bring their laptops. 

Done in collaboration with NTUC U Associate

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.

  • 22 Apr
    22 Apr
  • 22 Apr - 22 Apr

    Monday - Monday

    7pm-9.30pm


SGD 80 per pax
  • 29 May
    29 May
  • 29 May - 29 May

    Wednesday - Wednesday

    7pm-9.30pm


SGD 80 per pax

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.