Jumpstart Series: Econsultancy’s Digital Marketing Channels 101

COURSE OUTLINE

This course will give you an introduction into the ever-changing digital marketing landscape and will provide an overview of the key digital marketing channels available to you to grow your business. We will use case studies and practical hands on exercises to demonstrate the role and effectiveness of social media channels such as Facebook, LinkedIn & Instagram, the growth of Google ads and the display network and understand recent changes in algorithm updates that impacts search engine optimisation and the visibility of your website.

As this is a hands-on course, participants will need to bring their laptops. 

Done in collaboration with NTUC U Associate

COURSE FEE

  • S$80 per participant¬†(exclu. GST)
  • Exclusive $10 discount for NTUC Members / Econsultancy Paid Subscriber

(kindly email us with your Full Name & NRIC/FIN for your exclusive promo code)

  • NTUC Members can claim up to 50% of course fees through UTAP. More information can be found here.¬†

Click here to see our refund policy

If you require any assistance, kindly email TeamSG@clickacademyasia.com for more information.

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.

  • 11 Jun
    11 Jun
  • 11 Jun - 11 Jun

    Tuesday - Tuesday

    7pm-9.30pm


SGD 80 per pax

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.