This course will give you an introduction into the ever-changing digital marketing landscape and will provide an overview of the key digital marketing channels available to you to grow your business. We will use case studies and practical hands on exercises to demonstrate the role and effectiveness of social media channels such as Facebook, LinkedIn & Instagram, the growth of Google ads and the display network and understand recent changes in algorithm updates that impacts search engine optimisation and the visibility of your website.
As this is a hands-on course, participants will need to bring their laptops.
Done in collaboration with NTUC U Associate
- 02 May02 May
02 May - 02 May
Thursday - Thursday
- 11 Jun11 Jun
11 Jun - 11 Jun
Tuesday - Tuesday