Jumpstart Series: Econsultancy’s Developing Marketing Plans

COURSE OUTLINE

The business world is constantly changing, and so marketers need to regularly update their marketing strategies too. To communicate changes to the wider organisation, though, marketers need to write a strategic marketing plan, a task many find difficult.

Whether it’s getting started, knowing what to include or being confident that their plan is complete, marketers are often anxious about the planning process.

This course will help those tasked with marketing planning by talking through the key components of a marketing plan and providing a checklist and step-by-step instructions on how to develop one.

You will:

  • Understanding the strategic marketing planning process
  • Reviewing the essential components of a marketing plan
  • Presenting a new marketing strategy to the business

This course is for anyone – marketers, business leaders or company owners – who would like to understand the strategic marketing planning process and what needs to be included in a marketing plan.

As this is a hands-on course, participants will need to bring their laptops. 

Done in collaboration with NTUC U Associate

COURSE FEE

  • S$80 per participant (exclu. GST)
  • Exclusive $10 discount for NTUC Members / Econsultancy Paid Subscriber (kindly email us with your Full Name & NRIC/FIN for your exclusive promo code)

NTUC Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here

Click here to see our Refund Policy.

If you require any assistance, kindly email TeamSG@clickacademyasia.com for more information.

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.

  • 31 Jul
    31 Jul
  • 31 Jul - 31 Jul

    Wednesday - Wednesday

    7pm-9.30pm


SGD 80 per pax
  • 20 Sep
    20 Sep
  • 20 Sep - 20 Sep

    Friday - Friday

    7pm-9.30pm


SGD 80 per pax
  • 01 Nov
    01 Nov
  • 01 Nov - 01 Nov

    Friday - Friday

    7pm-9.30pm


SGD 80 per pax

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.