Jumpstart Series: Econsultancy’s Content Marketing 101

COURSE OUTLINE

How do you create content that has an impact on your business goals? This course will give you an overview of the key aspects of content marketing that can really have an impact, including content monitoring and competitor analysis, increasing the visibility of your content across key marketing channels and improving the efficiency of that content to drive sales.

The course will include tops on how to set up and implement an effective content marketing strategy and how to adapt content to suit different digital marketing channels. We will use relevant case studies and hands on practice during the session.

As this is a hands-on course, participants will need to bring their laptops. 

Done in collaboration with NTUC U Associate

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.

  • 29 Apr
    29 Apr
  • 29 Apr - 29 Apr

    Monday - Monday

    7pm-9.30pm


SGD 80 per pax
  • 28 May
    28 May
  • 28 May - 28 May

    Tuesday - Tuesday

    7pm-9.30pm


SGD 80 per pax

About The Instructor

Elizabeth Taylor
Elizabeth Taylor
Senior Trainer

Liz worked in the entertainment industry for 12 years on film launches such as Harry Potter, Fast & Furious and Mamma Mia. During this time she gained a wealth of experience in marketing, including advertising, promotional planning, trade marketing and marketing communications. The later was predominantly focused on digital media and how to use new and emerging platforms to engage with consumers. Liz took a maternity break, during which time she completed her Masters in Social Media Marketing, and then decided on a career change to professional academia. Liz is now focused on teaching and supporting students for Marketing qualifications and supporting local businesses with marketing consultancy services. Liz has worked for the University of Hertfordshire, delivering their undergraduate courses, and the level 4 and 6 CIM qualifications. She has now worked as a tutor for 8 years, and has experience in supporting students across a range of postgraduate and university qualifications.