How do you create content that has an impact on your business goals? This course will give you an overview of the key aspects of content marketing that can really have an impact, including content monitoring and competitor analysis, increasing the visibility of your content across key marketing channels and improving the efficiency of that content to drive sales.
The course will include tops on how to set up and implement an effective content marketing strategy and how to adapt content to suit different digital marketing channels. We will use relevant case studies and hands on practice during the session.
As this is a hands-on course, participants will need to bring their laptops.
Done in collaboration with NTUC U Associate
- 29 Apr29 Apr
29 Apr - 29 Apr
Monday - Monday
- 28 May28 May
28 May - 28 May
Tuesday - Tuesday