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Google Data Studio Certification (SG)

Upcoming Intakes:

  • 7-8 January 2021 [ONLINE] (link)

OVERVIEW

Google Analytics and Google Ads offer amazing tools for creating reports, yet for many years its products have lacked modern visualisation and dashboard creation tools.

Google Data Studio (GDS) is Google’s long-awaited platform which integrates seamlessly with its other products, yet provides a state-of-the art visualation engine and dashboard templates.

ClickAcademy’s Google Data Studio Certification walks attendees through every corner of GDS while providing real-world scenarios which encourage participants to learn how to design and build their own visulisations and dashboards to share with a wide variety stakeholders.

This course is a must for anyone who has learned the basics of Google Analytics and wants to showcase their analytical abilities to other people, both inside and outside of their organsation.

WHO SHOULD ATTEND

This course is a must for anyone who has learned the basics of Google Analytics and wants to showcase their analytical abilities to other people, both inside and outside of their organsation.

This would include people working as marketing analysts, digital marketers and marketing managers (including senior) – or those that aspire to reach these positions. Business owners and others with a vested interested in an online business have a lot to gain from attending, as well.

HOW WILL I BENEFIT

  • Learn how to open a Google Data Studio (GDS) account and link it to external data sources
  • Become familiar with the GSD dashboard elements and how to configure each of them
  • Know how to link various elements and why this improves the dashboard user experience
  • Understand the different charting elements and how to choose the appropriate one to visualise your data
  • Build bespoke dashboards for several different stakeholders, optimized using the above principles

WHAT WILL I LEARN

Day 1: Getting familiar with Google Data Studio

Getting started with Google Data Studio

  • Creating an account and logging in
  • Adjusting themes for existing dashboards
  • Changing dimensions and metrics for existing reports

Introduction to Google Data Studio

  • What is Google Data Studio (GDS)?
  • How GDS compares with other analytics tools
  • GDS use cases

Data visualizations overview

  • Continuous vs. Categorical data
  • Creating a data table
  • The 6 kinds of data visualisations in GDS

Data needs analysis

  • Stakeholders, systems and scenarios
  • Dimensions, metrics, KPIs and targets
  • Satisfying needs with reports and visualisations

Exercise: Build a Google Data Studio report

Day 2: Building reports in Google Data Studio:

Digital advertising manager

  • How Google Ads works
  • Advertising manager data needs
  • Reports for a digital advertising manager

Website analyst

  • How Google Analytics works
  • Website visitor dimensions and metrics
  • Reports for a web analyst

Online merchandise manager

  • Ecommerce data in Google Analytics
  • Product-oriented dimensions and metrics
  • Reports for a online merchandise manager

 

COURSE FEE:

  • S$1,500 per participant (excl. GST)
  • Special discount price of S$299 per participant (excl. GST)
  • Additional $50 discount for NTUC Union Members

 

Union Training Assistance Programme (UTAP)

NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.

Not an NTUC Member yet? Sign up here.

 

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials. The laptop must come with a working video camera for the online class. Participants are required to have their videos switched on at all times except during break time.
  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
  • Upon successful completion of the course, the participant will receive a Certificate of Completion issued by ClickAcademy Asia Pte Ltd.
  • Lessons will be recorded for internal audit purposes and will not be shared.

 

Click here to see our Refund Policy.

If you require any assistance, kindly contact our course consultant Zailina at +65 9154 0209 or zai@clickacademyasia.comTeamSG@clickacademyasia.com for more information.

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for ClickAcademy Asia and blogs about digital marketing with a focus on analytics on ClickInsights.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.

  • 07 Jan
    08 Jan
  • 07 Jan - 08 Jan

    Thursday - Friday

    9am - 5pm daily


from S$249 only (special discount of 80%!)

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for ClickAcademy Asia and blogs about digital marketing with a focus on analytics on ClickInsights.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.