
Upcoming Intakes:
- 12-13 April 2021 [ONLINE] (link)
OVERVIEW
Google Analytics is well known as a comprehensive web analytics platform, but its ecommerce analytics capabilities are nearly as extensive and not nearly as well understood.
This course aims to change this by re-introducting Google Analytics to attendees with a focus on the platform’s ecommerce capabilities.
Through identifying the reports which are relevant to the different roles required to build and maintain an ecommerce business, this course will offer a detailed look at Google Analytics’ ecommerce reports and help attendees assemble the ecommerce data into reports which are meaningful to managers and c-level sponsors.
WHO SHOULD ATTEND
Anyone involved in ecommerce would benefit from the course as well as analysts and marketers who are interested in developing their ecommerce skills
Pre-requisite
Participants should take ClickAcademy’s Google Analytics Certification course, pass the Google Analytics Individual Qualification (GAIQ) or similar before attending this class.
HOW WILL I BENEFIT
- Know how to configure the Ecommerce module in Google Analytics
- Understand how Google tracks visitor shopping and purchasing behaviour
- Know the dimensions and metrics used for ecommerce reporting
- Become familiar with the suite of Ecommerce reports in Google Analytics
- Become proficient at building your own Ecommerce reports and visualisations
- Construct an Ecommerce dashboard or summary report, suitable for management review
WHAT WILL I LEARN
Day 1
Introduction to Ecommerce Analytics
- What is ecommerce analytics?
- The dimensions of ecommerce
- The metrics of ecommerce
Overview of Google Analytics Ecommerce
- How Ecommerce works in Google Analytics
- Configuring your site for Google Analytics Ecommerce
- Ecommerce vs. Enhanced Ecommerce
Google Analytics Ecommerce in practice
- How conversions work in Google Analytics
- Tracking Ecommerce Conversions (Transaction)
- Data available to the Ecommerce Module
Ecommerce behavior reports
- How Google tracks behavior
- Shopping behavior
- Checkout behavior
Ecommerce performance reports
- How Google tracks performance
- Product performance
- Sales performance
- Product list performance
Day 2
Ecommerce Marketing reports
- What is ‘Marketing’ in Google Analytics?
- Tagging Promotions
- Tracking Coupons
- Affiliates and other partner attributions
Building custom Ecommerce reports
- Understanding scope
- Identifying dimensions
- Adding metrics
Visualisations for Google Analytics Ecommerce
- Options within Google Analytics
- Exporting data to Excel
- Intro to Google Data Studio
Google Analytics Ecommerce dashboards / summary reports
- Combining visualisations and charts
- Creating an analytics data story
- Presenting Ecommerce data to management
COURSE FEE:
- S$1,500 per participant (excl. GST)
- Special 80% discount price of S$299 per participant (excl. GST) until 31 March 2021!
- Additional $50 discount for NTUC Union Members
Union Training Assistance Programme (UTAP)
NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.
From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.
Not an NTUC Member yet? Sign up here.
Additional Notes:
- Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
- Participants are required to utilise their own desktop/laptop computers that can connect to the internet for access to the online class and course materials.
- In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
- Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
- Lessons will be recorded for internal audit purposes and will not be shared.
Click here to read our Withdrawal & Refund Policy.
Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to registered participants at least 1 working day before the course commencement date.
If you require any assistance, kindly contact our course consultant Keith at +65 9853 1793 or keith@clickacademyasia.com / TeamSG@clickacademyasia.com for more information.