Google Analytics Workshop (MY)

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Why You Should Attend This Course:

This enhanced and updated 2-Day Google Analytics Workshop will cover Google Analytics, Google Optimize (AB testing) and Google Data Studio (Reporting).

Learn how to test, adapt and personalise customer experiences with Google Optimize.

Learn how to generate reports using Google Data.

Day 1, participants will be introduced to Google Analytics.

Day 2, participants will learn how to use Google Optimize and Google Data Studio

 

Learning Outcomes:

  • Use Google Analytics for their websites
  • Understand the metrics behind web analytics
  • Gain insights from traffic sources, visitor and content data
  • Set Up Google Optimize
  • Set up goals and e-commerce tracking
  • Visualize and Analyze Data with Google Data Studio
  • Set up analytics filters for clean data
  • Measure visitors’ engagement
  • Use analytics to improve advertising & marketing ROI
  • Extract data for reporting
  • Champion web analytics within the organisation

 

DAY 1

GETTING STARTED WITH ANALYTICS

Demystify Dimensions and Metrics in Google Analytics

  • ABC’s of Google Analytics
  • Metric-Dimension Exercises
  • Google Analytics Scope
  • Primary vs. Secondary Dimensions

Make Your Customer Journey Measurable with Google Analytics

  • Create Content Grouping
  • Understand Micro and Macro Conversions
  • Mapping Out Customer Journey
  • Setting Up Conversion Funnels
  • Improve UX with Heatmap & User Recordings

Unlock the Power of Audience Report in Google Analytics

  • Define User Personas
  • Apply Predefined Segments
  • Import from Google Analytics Solutions Gallery
  • Create Custom Segments
  • Create Remarketing Audiences for Google Ads & Facebook Ads

Classify Your Acquisition Channels in Google Analytics

  • Understanding Default Channel Grouping
  • Redefine Custom Channel Grouping
  • Measure Customer Retention using Cohort Analysis
  • Measure Attribution with Multi-Channel Funnels
  • Evaluate Acquisition Performance with Benchmarking Report

Increase Your Conversions using Google Analytics

  • Setting Up Goals
  • Setting Up Destination with Funnel
  • Setting Up Destination with Value
  • Setting Up Conversion Tracking for Google Ads & Facebook
  • Understanding Funnel Visualisation
  • Apply Smart Goals

 

DAY 2

TEST, ADAPT AND PERSONALIZE CUSTOMER EXPERIENCES WITH GOOGLE OPTIMIZE

Setting Up Google Optimize

Creating an Account and Container

Installing the Google Optimize Snippet

Setting Up A/B Test

  • Add Targeting Rules
  • Create Variants
  • Link to Google Analytics
  • Set Up Objectives
  • Start Experiment

Setting Up Multivariate Test

  • Combinations

Setting Up Personalization Tests

  • Google Ads & Facebook Ads
  • Mobile Device
  • Geo Location

Using Google Optimise Visual Editor

Experiment Configurations

Experiment Reporting

VISUALIZE AND ANALYSE DATA WITH GOOGLE DATA STUDIO

  • Start with a template
  • Add a data source
  • Create new data source
  • Google connectors
  • Add to report
  • Decide dimensions and metrics
  • Add a filter
  • Add a segment
  • Blend data
  • Add a chart
  • Style, Theme and Layout
  • Use Annotations
  • Create Custom Alerts

Google Analytics Practice Questions

GAIQ Certification Exam

  • GAIQ (Google Analytics Individual Qualification) is an exam offered by Google to prove that an individual is proficient in the use and understanding of Google Analytics.


Who Will Benefit?

Marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, business analysis, web development and sales will benefit from this intensive course.

Participants are deemed to have some practical knowledge of Google Analytics and use this in their daily work. For those who do not use Google Analytics on a regular basis, pre-reading resources will be sent to you prior to the workshop to equip you with the basics.

Course Fees

  • RM2,600 + 6% SST per pax (HRDF claimable)
  • Register 2 pax and above, RM2,300+ 6% SST per pax is applicable.
  • Call us at +6012 3291776, or email support@clickacademyasia.com

About The Instructor

Elena Tan
Elena Tan
Senior Trainer

ELENA TAN has over 14 years of experience in digital marketing and business analytics. She was formerly the Head of Ecommerce for Royal Selangor Pewter. She has also served as the Regional Online Marketing Strategy and Planning Manager for South East Asia’s top online employment company, JobStreet.com

Elena is a certified Google Regional Trainer. She is a Google AdWords Qualified Individual and also Google Analytics certified. She specializes in Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Business Analytics.

Elena is experienced in conducting training on user behaviour, conversion and competitive benchmarking – business tasks to align the direction, planning and execution of marketing strategies across the region. She had previously served actively in JobStreet.com’s CMO and Alliance of Analyst committee – responsible for data integrity and insightful analysis.

She has also served Royal Selangor Pewter, responsible for

  • *Driving traffic and sales growth through various marketing channels
  • *Develop customer acquisition, relationship and retention programs
  • *Responsible for ongoing enhancements and improvements of the web and commercial sites.
  • *Making data-driven decisions on campaign and optimization – and responsible for understanding online consumer behaviours

Elena is a registered HRDF Malaysia trainer and a Senior Regional Trainer with ClickAcademy Asia. As a Google trainer for the Google Ignite program, over 500 university students successfully completed their Google certifications. In 2019, she also served as a Mahir Digital Bersama Google program trainer. To-date, she has trained over 1,500 participants on Google Ads, Google Analytics and Digital Marketing courses.

  • 16 Apr
    17 Apr
  • 16 Apr - 17 Apr

    Thursday - Friday

    9.00am to 5.00pm


RM2,600 + 6% SST per pax (HRDF Claimable)

Click here to get the course brochure

About The Instructor

Elena Tan
Elena Tan
Senior Trainer

ELENA TAN has over 14 years of experience in digital marketing and business analytics. She was formerly the Head of Ecommerce for Royal Selangor Pewter. She has also served as the Regional Online Marketing Strategy and Planning Manager for South East Asia’s top online employment company, JobStreet.com

Elena is a certified Google Regional Trainer. She is a Google AdWords Qualified Individual and also Google Analytics certified. She specializes in Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Business Analytics.

Elena is experienced in conducting training on user behaviour, conversion and competitive benchmarking – business tasks to align the direction, planning and execution of marketing strategies across the region. She had previously served actively in JobStreet.com’s CMO and Alliance of Analyst committee – responsible for data integrity and insightful analysis.

She has also served Royal Selangor Pewter, responsible for

  • *Driving traffic and sales growth through various marketing channels
  • *Develop customer acquisition, relationship and retention programs
  • *Responsible for ongoing enhancements and improvements of the web and commercial sites.
  • *Making data-driven decisions on campaign and optimization – and responsible for understanding online consumer behaviours

Elena is a registered HRDF Malaysia trainer and a Senior Regional Trainer with ClickAcademy Asia. As a Google trainer for the Google Ignite program, over 500 university students successfully completed their Google certifications. In 2019, she also served as a Mahir Digital Bersama Google program trainer. To-date, she has trained over 1,500 participants on Google Ads, Google Analytics and Digital Marketing courses.