Why You Should Attend This Course:
This 2-day Google Analytics Certification course is a comprehensive web analytics course that covers topics from basic setup and configuration, to advanced tracking features.
Google Analytics 101 – Whether you’re brand new to Google Analytics or looking for a refresher on the basics, Analytics 101 is the seminar for you. In this course, we focus on providing you with a broad introduction to all of the reports – and more importantly, the insights – that Google Analytics can generate. We’ll show you how to understand who your visitors are, how they got to your site, what they did while they were there, and how valuable they really are. Even if you’ve never used the program before, this Google Analytics training will leave you knowing more than enough to be dangerous.
Google Analytics 201 – Google Analytics 201 goes much deeper than the 101 course, exposing you to advanced features and analysis techniques. You’ll learn how to use powerful tools like Advanced Segments and Multi-Channel Funnels, while seeing realworld analysis techniques you can apply to your SEO efforts, your SEM campaigns, and much more. By the time you walk out of this Google Analytics seminar, you’ll be a budding Analytics ninja – not just a report squirrel.
Unit 1: Course overview
Unit 2: Getting started with digital analytics
Lesson 1: The importance of digital analytics
Lesson 2: Core analysis techniques
Lesson 3: Conversions and conversion attribution
Lesson 4: Creating a measurement plan
Unit 3: Understanding and using Google Analytics data
Lesson 1: How Google Analytics works
Lesson 2: Key metrics and dimensions defined
Unit 4: Collecting actionable data with Google Analytics
Lesson 1: Creating an account
Lesson 2: Understanding your account structure
Lesson 3: Setting up basic filters
Lesson 4: Setting up goals and ecommerce
Lesson 5: Collecting campaign data
Unit 5: Navigating Google Analytics reports
Lesson 1: Reporting overview
Lesson 2: Audience reports
Lesson 3: Acquisition reports
Lesson 4: AdWords reports
Lesson 5: Behavior reports
Lesson 6: Custom reports and dashboards
Unit 6: Navigating Conversions reports
Lesson 1: Goal Flow report
Lesson 2: Ecommerce reports
Lesson 3: Multi-Channel Funnels reports
Lesson 4: Attribution reports
GAIQ Certification Exam
• GAIQ (Google Analytics Individual Qualification) is an exam offered by Google to prove that an individual is proficient in the use and understanding of Google Analytics.
Who Will Benefit?
Marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, business analysis, web development and sales will benefit from this intensive course.
- RM3,000/pax (HRDF claimable)
- Register 2 pax and above, RM2,800/pax is applicable.
- Call Lynn at +603 7887 2262, or email email@example.com