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Google Analytics Certification (SG)

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Programme Code: P190430CPM

Delivery of classes will be conducted online until the Circuit Breaker restrictions are lifted.

ClickAcademy Asia’s COVID-19 Precautionary Measures

For our 3-5 Aug 2020 Intake, click here. [ONLINE] (full – registrations closed)

For our 11-13 Aug 2020 Intake, click here. [ONLINE] (full – join waitlist)

For our 24-26 Aug 2020 Intake, click here. [ONLINE] (full – join waitlist)

For our 1-3 Sep 2020 Intake, click here. [ONLINE]

For our 5,6,12 Sep 2020 Intake, click here. [ONLINE]

For our 28-30 Sep 2020 Intake, click here. [ONLINE]

OVERVIEW

This 3-day Google Analytics Certification course is a comprehensive web analytics course that covers topics from basic setup and configuration, to advanced tracking features. The course comprises of 3 modules:

Analytics 101 introduces the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. Participants will also be shown how to apply these Google Analytics skills to their own websites.

Analytics 201 expands on the fundamentals, and gives a deeper understanding on the metrics behind web analytics, advanced tools, and best practices to improve advertising and marketing ROI, measuring visitors’ engagement and creating advanced goals.

Analytics 301 helps participants to uncover more details and insights in their Google Analytics data by tackling topics like customised tracking code, filtering analytics data, setting up goals and funnels, and tracking interactive elements.

At the end of Day 3, participants will undertake the online Analytics certification exam (90 minutes).

** Participants are deemed to have some practical knowledge of Google Analytics and use this in their daily work. For those who do not use Google Analytics on a regular basis, pre-reading resources will be sent to you prior to the workshop to equip you with the basics.

Note: Participants are required to bring laptop for hands on exercises and online exam.

WHO SHOULD ATTEND

Marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, business analysis, web development and sales.

PRE-REQUISITE

  • Participants should ideally have some practical knowledge of Google Analytics and use this in their daily work.
  • For those who do not use Google Analytics on a regular basis, pre-reading resources will be sent to you prior to the workshop to equip you with the basics.

HOW WILL I BENEFIT

  • Use Google Analytics for their websites
  • Understand the metrics behind web analytics
  • Gain insights from traffic sources, visitor and content data
  • Set up goals and e-commerce tracking
  • Set up analytics filters for clean data
  • Measure visitors’ engagement
  • Use analytics to improve advertising & marketing ROI
  • Integrate insights with Search Engine Marketing
  • Apply advanced segments and customised tracking codes
  • Extract data for reporting
  • Champion web analytics within the organisation

WHAT WILL I LEARN

DAY 1: ANALYTICS 101

Introduction

  • What is web analytics?

Getting Started With Google Analytics

  • How Google Analytics works
  • Accounts, profiles, and users
  • Navigating Google Analytics
  • Basic metrics
  • The main sections of Google Analytics reports

Traffic Sources

  • Direct, referring, and search traffic
  • Campaigns
  • AdWords

Content

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Goals & Ecommerce

  • Setting up goals
  • Goal reports
  • Ecommerce tracking

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organisation involved
  • Creating a data-driven culture
  • Resources


DAY 2: ANALYTICS 201

Introduction

  • What does a great analyst need to know?

Best Practices: Clean Data

  • Profiles and filters
  • Filtering internal traffic
  • Sampling
  • Cookies and cookie deletion
  • Multiple domains and subdomains

Analytics Intelligence

  • Automatic Intelligence Alerts

Advanced Segments

  • Using advanced segments
  • Creating custom advanced segments

Best Practices: Advertising and Marketing

  • Search engine optimisation
  • AdWords advertising
  • Campaign attribution
  • Campaign tagging

Best Practices: Engagement

  • Landing pages and bounce rate
  • Site Search
  • Event Tracking

Best Practices: Conversion

  • Goal setup
  • Goal examples
  • Goal reports
  • Ecommerce

Best Practices: Sharing with the Organisation

  • Export and email
  • Custom reports
  • Custom alerts
  • Sharing customisations
  • API tools
  • Creating a data-driven culture
  • Resources


DAY 3: ANALYTICS 301

How Google Analytics Works

  • JavaScript, cookies, and GIF requests
  • Differences from log-based tools
  • Security, privacy, and reliability

Google Analytics Tracking Code

  • How the code works
  • Customisation methods
  • Alternate tracking code (async, mobile)

Administration

  • Accounts and profiles
  • User management

Cleaning Up Your Data

  • Filters
  • Introduction to regular expressions
  • Removing internal traffic
  • Cleaning up URLs
  • Site Search setup

Measuring Conversion

  • Creating goals and funnels
  • Ecommerce tracking

Measuring Traffic

  • Campaign tagging
  • AdWords integration

Measuring Content

  • AdSense integration
  • Event Tracking coding
  • Tracking Flash

Measuring Visitors

  • Custom Variables

Managing Cookies and Tracking

  • Multiple domains and subdomains
  • Google Website Optimiser integrations

Extracting Data

  • Export, email, and custom reports
  • Data export API

GAIQ Certification Exam

  • GAIQ (Google Analytics Individual Qualification) is an exam offered by Google to prove that an individual is proficient in the use and understanding of Google Analytics.
  • You’ll need a score of 80% or higher to pass.

COURSE FEE:

  • S$1,500 per participant (excl. GST)
  • 95% funding available!

 

IBF-STS Funding Support 

This course is funded by the Institute of Banking and Finance (IBF).

  • Only Singapore Citizens or Singapore Permanent Residents, physically based in Singapore are eligible.
  • Participants must be above 16 years old.
    • Age of the Singapore Citizen is determined at the point of his/her successful programme completion, based on his/her calendar year of birth.

Trainees under the programme will receive funding support as follows:

 Enhanced Funding Support
Funding Quantum90% of the direct training costs, capped at $7,000 per trainee

*Available for training programmes commencing between 8 April 2020 and 31 December 2021 (both dates inclusive).
IBF Credit​+ 5% on top of 90% subsidy.

Only available for training programmes commencing between 8 April 2020 and 31 December 2020 (both dates inclusive) and completed no later than 31 March 2021.

Note: IBF funding does not support all ancillary expenses (e.g. freight/delivery costs, material costs, rental costs, food & refreshments, travel expenses including airfare, accommodation, cost of living allowance, etc.) and other charges (e.g. credit card charges, conversion charges, etc.)

 

Claim Conditions

  • Attain a 100% attendance.
  • Achieve a passing rate of at least 70% for Google Analytics Certification Assessment (MCQ).
  • Participants are required to leave their videos switched on for the full duration of the online class except break time.

Failure to comply will result in the participant requiring to pay the funded course fee portion (95% of course fee).

 

For Company Sponsored Participants:

Company Sponsored participants will be paying NETT fee for the course. Claims will be submitted to IBF by the Training Provider.

  • GST is not a qualifying component for funding support.
  • SkillsFuture Credit (SFC) cannot be used to co-fund the programme fees of company-sponsored training programmes.
  • Read here for more information for eligible Company Sponsored participants.

​Companies eligible to submit claims for company-sponsored participants:

  • Singapore-based financial Institutions regulated by MAS (check here)
  • FinTech firms certified by Singapore FinTech Association (check here)
  • Entities that are significantly involved in supporting financial sector activities will be assessed for eligibility on a case-by-case basis. Kindly email funding@ibf.org.sg if you are not sure if the company qualifies as a Financial Institution or FinTech Firm.

For Self Sponsored Participants:

Self Sponsored participants will be paying NETT fee for the course. Claims will be submitted to IBF by the Training Provider.

  • GST is a qualifying component for funding support.
  • Read here for more information for Self Sponsored participants.

 

Training Allowance Grant (TAG):

TAG is eligible for courses commencing between 8 April 2020 to 31 December 2020 (both dates inclusive), completed no later than 31 March 2021.

TAG will only be disbursed to the relevant sponsoring companies or self-sponsored individuals upon the participants’ successful completion and passing the assessment component of the IBF-STS programme.

  • Company Sponsored Participant:
    • TAG will be submitted by the PIC of the sponsoring company to IBF through the IBF Portal (link). Read here FAQ Q10 onwards for more information.
  • Self Sponsored Participants:
    • Disbursement will be via PayNow (link to participant’s NRIC).
    • It will take approximately 60-90 days for TAG to be disbursed by IBF.

This course has 21 hours of eligible training and assessment hours.

  • Company Sponsored Participants: S$15/hr of eligible training and assessment hours
    • [S$15 x 21 = $315]
  • Self Sponsored Participants: S$10/hr of eligible training and assessment hours
    • [S$10 x 21 = $210]

 

Claim Application Procedure

  • All claim application must be submitted through the IBF Portal within 1 month of course completion.
  • Financial Institutes and Financial Training Providers will be required to create an IBF Portal account for this. Application for an IBF Portal account will require the appointment of Management Representatives to manage the account and verify the authenticity of the organisation and key persons. To apply for an IBF Portal account, please click here.

For more information on funding eligibility criteria, please visit IBF-STS Website here.

 

Union Training Assistance Programme (UTAP)

NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.

Not an NTUC Member yet? Sign up here.

 

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials. The laptop must come with a working video camera for the online class. Participants are required to have their videos switched on at all times except during break time.
  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
  • Upon successful completion of the course, the participant will receive a Certificate of Completion issued by ClickAcademy Asia Pte Ltd (accredited by IBF-STS).
  • Lessons will be recorded for internal audit purposes and will not be shared.

Click here to see our Refund Policy.

If you require any assistance, kindly contact our course consultant Zailina at +65 9154 0209 or zai@clickacademyasia.com or TeamSG@clickacademyasia.com for more information.

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for ClickAcademy Asia and blogs about digital marketing with a focus on analytics on ClickInsights.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.

  • 03 Aug
    05 Aug
  • 03 Aug - 05 Aug

    Monday - Wednesday

    9am - 5pm daily


SGD 1,500 per pax - up to 95% funding available!
  • 11 Aug
    13 Aug
  • 11 Aug - 13 Aug

    Tuesday - Thursday

    9am - 5pm daily


SGD 1,500 per pax - up to 95% funding available!
  • 24 Aug
    26 Aug
  • 24 Aug - 26 Aug

    Monday - Wednesday

    9am - 5pm daily


SGD 1,500 per pax - 95% funding available!
  • 01 Sep
    03 Sep
  • 01 Sep - 03 Sep

    Tuesday - Thursday

    9am - 5pm daily


SGD 1,500 per pax - 95% funding available!
  • 05 Sep
    12 Sep
  • 05 Sep - 12 Sep

    Saturday - Saturday

    9am - 5pm daily


SGD 1,500 per pax - 95% funding available!
  • 28 Sep
    30 Sep
  • 28 Sep - 30 Sep

    Monday - Wednesday

    9am - 5pm daily


SGD 1,500 per pax - 95% funding available!

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for ClickAcademy Asia and blogs about digital marketing with a focus on analytics on ClickInsights.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.