Google Ads Fundamentals Certification (MY)

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Why You Should Attend This Course:

The 2-day Google AdWords Fundamentals is a comprehensive Google AdWords course that covers topics from basic setup and configuration, to keyword list optimisation and conversion optimisation.

The AdWords Fundamentals course covers AdWords 101 on Day 1, and AdWords 201 on Day 2. Participants will take the Google AdWords Fundamentals Certification Exam at the end of Day 2.

AdWords 101 lays the groundwork for a successful search engine marketing (SEM) campaign. It equips participants (even those who are just getting started) with a better understanding on how the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. It also explains analytics, conversion tracking, advertising options and billing cycle.

AdWords 202 expands on the 101 class by explaining how to optimise the campaigns for maximum performance. It also introduces the Google Display Network (GDN) to expand your campaign beyond search. Participants will also learn how to use My Client Center (MCC) to manage multiple AdWords account.

At the end of this course, participants will undertake a 2-hour AdWords Fundamentals certification exam.

Note:

To earn the full Google AdWords certification, participants need to pass 2 exams namely AdWords Fundamentals and either Advanced Display Advertising or Mobile Advertising.

 

Learning Outcomes:

  • Set up a Google AdWords account and start your first AdWords campaign
  • Structure your campaign, keyword list, ad groups, and ads
  • Optimise your campaign to improve conversions, traffic or other campaign objectives
  • Use the Google Display Network for advertising
  • Apply intermediate optimisation techniques
  • Self-diagnose and troubleshoot campaign problems
  • Use other bidding options like conversion optimiser or CPM bidding
  • Manage Google AdWords account with My Client Center and Adwords API
  • Take the Google AdWords Fundamentals exam

 

Course Outline:

Day 1: AdWords 101

Introduction to online advertising & Google AdWords

  • Types of online advertising
  • Basics of pay-per-click advertising
  • Introduction to AdWords
    – Features
    – Benefits
    – Basic terminology

Understanding AdWords Auction

  • How does it work
  • Ad Rank and Quality Score

Structuring Your Account for Success

  • Creating an account
  • AdWords account hierarchy
  • Examples of account structure

Researching Keywords

  • Building a keyword list
  • AdWords Keyword Tool
  • Keyword match types including negative keywords

Writing Great Text Ads

  • Components of AdWords text ads
  • Ad editorial policies
  • Best practices for compelling ads

Setting Up Your First Campaign

  • Creating a campaign, step-by-step
  • Devices – computers, tablets and mobile
  • Location and languages
  • Bidding and budgeting
  • Ad settings
  • Leveraging ad extensions
  • Location extensions – location, call, sitelinks and others

Split Testing and Campaign Experiments

  • Types of tests and how to run tests
  • AdWords Campaign Experiment


Day 2: AdWords 201

Understanding Bidding Types

  • CPC, Enhanced CPC, CPM, & CPA, Bid Adjustments

Campaign Bid Adjustments

  • Location, Ad Scheduling & Device

Introduction to Display Advertising

  • Moving beyond Search
  • Building awareness with display advertising

Google Display Network (GDN)

  • How does the GDN works?
  • GDN targeting
  • Measuring success

Creating Display Ads

  • Display ad types
  • Display ad builder

Overview of Display Targeting

  • Contextual, Placement, and Topic targeting in more detail
  • Targeting audiences with remarketing
  • Creating a remarketing campaign

Using the My Client Center (MCC)

  • Overview of the My Client Center
  • Linking client accounts to My Client Center
  • Reporting in My Client Center

Google AdWords – AdWords Fundamentals certification exam

  • 2-hour online exam
  • A certification in AdWords demonstrates that you’ve mastered Google advertising best practices and stay up-to-date on Google’s best practices

Who Will Benefit?

Agencies, marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.

Course Fees

  • RM2,500/pax (HRDF claimable)
  • Register 3 pax and above, RM2,300/pax is applicable.
  • Call us at +603 7887 2262, or email support@clickacademyasia.com

About The Instructor

Ashley Ong
Ashley Ong
Google Trainer

Ashley, formerly from Google Malaysia, is an AdWords Certified Professional and competent in both digital marketing and business development.

Ashley is passionate in helping businesses to accelerate their growth using the latest and proven digital marketing strategy. Her forte includes Digital Sales, Google AdWords, Google Analytics, and Online Conversion Optimization. Her passion is to deliver the right Digital Marketing solutions to businesses.

She has consulted many multi-national corporations across different major industries including Education (Sunway, SEGi & HELP Education Group), Property (Mah Sing Group, OSK Property, PJD Group),  Retail (AkzoNobel, Apex-Pal, Olympus), Automobile (Honda Malaysia), Health (EP Plus), Game & Entertainment and others.

Ashley is a Google AdWords Certification trainer for the Google Ignite program and she has a bachelor degree from Sheffield Hallam University, United Kingdom, majoring in E-Commerce and Marketing.

  • 28 Feb
    01 Mar
  • 28 Feb - 01 Mar

    Thursday - Friday

    9.00am to 5.00pm


RM2,500/pax (HRDF claimable)

Click here to get the course brochure

About The Instructor

Ashley Ong
Ashley Ong
Google Trainer

Ashley, formerly from Google Malaysia, is an AdWords Certified Professional and competent in both digital marketing and business development.

Ashley is passionate in helping businesses to accelerate their growth using the latest and proven digital marketing strategy. Her forte includes Digital Sales, Google AdWords, Google Analytics, and Online Conversion Optimization. Her passion is to deliver the right Digital Marketing solutions to businesses.

She has consulted many multi-national corporations across different major industries including Education (Sunway, SEGi & HELP Education Group), Property (Mah Sing Group, OSK Property, PJD Group),  Retail (AkzoNobel, Apex-Pal, Olympus), Automobile (Honda Malaysia), Health (EP Plus), Game & Entertainment and others.

Ashley is a Google AdWords Certification trainer for the Google Ignite program and she has a bachelor degree from Sheffield Hallam University, United Kingdom, majoring in E-Commerce and Marketing.