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Email Marketing & Marketing Automation (SG)

Upcoming Intakes:

  • 24-25 September 2020 [ONLINE] (link)
  • 27-28 October 2020 [ONLINE] (link)

OVERVIEW

A 2-day comprehensive programme on email marketing and marketing automation tools. Learn email marketing best practices to deliver high performance email campaign, and select the right marketing automation tool for this purpose.

WHO SHOULD ATTEND

Marketers, non-marketing professionals and business owners who want to use email marketing as part of their marketing tools to grow customer base and increase loyalty

HOW WILL I BENEFIT

Upon completion of the course, you will learn

  • Understand the power of email marketing and how to integrate best practice email marketing as part of your overall digital marketing strategy.
  • Learn to use the right marketing automation tool to achieve high performing personalised and contextually relevant email marketing campaigns.
  • Understand how to measure success of email marketing campaigns

WHAT WILL I LEARN

  • Create email marketing campaign objectives at different stages of the business
  • Develop an email marketing campaign plan, choose the right vendors and tools, and determine budget and process
  • Conduct pre-campaign testing and use test data for campaign execution
  • Create the right content plan, choose products or services and determine campaign scheduling
  • Develop performance measures, monitor and gather the right campaign data for analysis

 

COURSE FEE:

  • S$1,500 per participant (excl. GST)
  • Special 80% discount price of S$299 per participant (excl. GST) until 31 December 2020!
  • Additional $50 discount for NTUC Union Members

 

Union Training Assistance Programme (UTAP)

NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.

Not an NTUC Member yet? Sign up here.

 

Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
  • Participants are required to bring their own laptop that can connect to the internet for access to the online class and course materials. The laptop must come with a working video camera for the online class. Participants are required to have their videos switched on at all times except during break time.
  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
  • Upon successful completion of the course, the participant will receive a Certificate of Completion issued by ClickAcademy Asia Pte Ltd.
  • Lessons will be recorded for internal audit purposes and will not be shared.

 

Click here to see our Refund Policy.

If you require any assistance, kindly contact our course consultant Carina at +65 8729 6140 or carina@clickacademyasia.com TeamSG@clickacademyasia.com for more information.

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Founder and Principal Trainer of ClickAcademy Asia, and Director of ClickInsights.

He has over 26 years of experience in marketing and was one of the early pioneers of digital marketing in the mid-2000s. He is passionate about teaching digital and marketing, and has trained over 12,000 professionals and business owners in the last 12 years.

Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

He also partners organisations like NTUC, e2i, Workforce Singapore (WSG), SkillsFuture Singapore (SSG), SME Centre and others to help businesses in Singapore undertake digital transformation.

He is also one of the few certified Google Regional Trainers in Southeast Asia that certify agencies and individuals in Google Ads (Search, Display, Video and Shopping) and Google Analytics. He was also recently a Google Business Coach that mentor and coach top digital agency founders/bosses in business management and skills.

Eu Gene has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles previously. He holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is a Google Ads Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy. Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).

  • 24 Sep
    25 Sep
  • 24 Sep - 25 Sep

    Thursday - Friday

    9am - 5pm daily


from S$249 only (special discount of 80%!)

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Founder and Principal Trainer of ClickAcademy Asia, and Director of ClickInsights.

He has over 26 years of experience in marketing and was one of the early pioneers of digital marketing in the mid-2000s. He is passionate about teaching digital and marketing, and has trained over 12,000 professionals and business owners in the last 12 years.

Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

He also partners organisations like NTUC, e2i, Workforce Singapore (WSG), SkillsFuture Singapore (SSG), SME Centre and others to help businesses in Singapore undertake digital transformation.

He is also one of the few certified Google Regional Trainers in Southeast Asia that certify agencies and individuals in Google Ads (Search, Display, Video and Shopping) and Google Analytics. He was also recently a Google Business Coach that mentor and coach top digital agency founders/bosses in business management and skills.

Eu Gene has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles previously. He holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is a Google Ads Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy. Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).