Econsultancy’s Proving Digital ROI (SG)

A one-day workshop which will demystify the concept of ROI (return on investment) by instructing participants about the key metrics, calculation, and techniques for reporting marketing performance to management.

Proving Digital ROI

PROGRAM

Recent advancement in marketing analytics has proved to be a mixed blessing for marketers. On one hand, marketers now enjoy instant feedback on their efforts but on the other, they are also asked to justify marketing spend more than ever before.

As a result, proving return on investment (ROI) is consistently at the top of many marketer’s priority list.

But calculating ROI is often can be difficult.  To do so accurately, marketers need to understand

  • how to plan measurable marketing activity
  • where to find the right data
  • how to make accurate calculations
  • and what figures to deliver to management

This course is designed to help marketers in all of these areas through interactive presentations, discussions, and hands-on workshops.

After the course, participants will be able to measure their marketing activities, calculate marketing ROI, and deliver results to management with confidence.

WHO SHOULD ATTEND

The course is ideal for marketing professionals looking for an effective way to prove marketing ROI.

WHAT WILL I LEARN

The principles of ROI

  • What is return on investment?
  • Why marketers need to prove ROI
  • Key components for measuring marketing ROI
  • Main challenges marketers face when calculating ROI

Preparing for marketing ROI

  • Measurement frameworks
  • Channels, segments, and cohorts
  • Integrating customer data

Sourcing data for ROI

  • Finding the metrics that matter
  • Data from web, social media, email, and search analytics
  • Ensuring data integrity across channels

Calculating ROI

  • Tactical ROI calculations
  • Strategic ROI calculations
  • Customer path analysis
  • Customer Lifetime Value (CLV) vs. ROI

Presenting results

  • KPI frameworks
  • Return on Ad Spend (ROAS)
  • Marketing dashboards
  • Retention vs. Acquisition ROI

The ongoing marketing ROI process

  • Departmental responsibilities
  • Standardizing ROI in the organisation
  • Testing new ROI strategies
  • Next steps for implementing marketing ROI

COURSE FEE

  • Course fee is S$800 per pax
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.

  • 16 Nov
    16 Nov
  • 16 Nov - 16 Nov

    Friday - Friday

    9am-5pm daily


SGD 800/pax (discounts available)

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.