Econsultancy’s Professional Certificate in Digital Marketing & Google Ads Fundamentals (MY)

Overview

Econsultancy UK and ClickAcademy Asia are proud to offer the world-class double certificate in digital marketing programme in Malaysia – catering to senior manager and marketing professionals who want to understand digital marketing effectively in the shortest time possible.

Participants who complete the program requirements will be awarded the ECONSULTANCY UK’s  PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING and GOOGLE ADS FUNDAMENTALS CERTIFICATE.

How Will I Benefit

This double certification programme is uniquely positioned to deliver these benefits:-

*Course content and curriculum provided by Econsultancy UK, a global leader in digital marketing research and education. Econsultancy is part of Centaur Media, with access to a professional community of more than 3.8 million interactions per month, award-winning global events and media exposure.

*Certification in Google Ads, is a highly sought-after professional qualification by Google for digital marketing professionals.

*3 complimentary reports from Econsultancy’s portal containing 500,000+ pages of digital marketing resources, reports and best practice guides.

*Short 8-weeks course designed for busy professionals who need not take annual leave to attend the course. (Once a week class, on Saturdays – 9am to 5pm).

*Practical and real-life training by certified digital marketing practitioners.

* “Live” face to face training, and not webinars or online learning.

 

3 Complimentary Econsultancy Reports

From Econsultancy’s portal containing 500,000+ pages of digital marketing resources, reports and best practice guides.

 

Course Details

This is a part-time programme with 64 contact hours (total 8 days) spread over 8 weeks. Participants will only be certified after passing the Google Ads Fundamentals exams and the digital marketing project, and complete at least 52 contact hours.

This part-time programme covers topic ranging from the overview of digital marketing, customer acquisition channels to social media marketing.

 

Entry Requirements

This programme targets marketing professionals, business owners, c-level professionals and individuals who want to enhance their knowledge in digital marketing, and are looking for a credible certification course with “live” training conducted locally.

There is no minimum qualification or pre-requisite set for the programme, but participants who have at least 2 years of marketing experience will be preferred.

 

 

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Lead Trainer in Asia for Econsultancy and has trained over 6,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

Eu Gene has 23 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses.  Eu Gene also leads the regional trainer team for the Econsultancy’s Certificate in Digital Marketing programme.  He has worked with SPRING Singapore, International Enterprise (IE) Singapore, Workforce Development Agency (WDA), and other government agencies to promote digital marketing among Singapore businesses.

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, WDA-SPRING Singapore Omni-Channel Master Classes, The Star Media Group’s Empowerment Series, and many more.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.  Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).

  • 06 Jul
    24 Aug
  • 06 Jul - 24 Aug

    Saturday - Saturday

    9.00am to 5.00pm


RM10,000 + 6% SST per pax (HRDF claimable)

Click here to get the course brochure

  • 12 Oct
    30 Nov
  • 12 Oct - 30 Nov

    Saturday - Saturday

    9.00am to 5.00pm


RM10,000 + 6% SST per pax (HRDF claimable)

Click here to get the course brochure

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Lead Trainer in Asia for Econsultancy and has trained over 6,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

Eu Gene has 23 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses.  Eu Gene also leads the regional trainer team for the Econsultancy’s Certificate in Digital Marketing programme.  He has worked with SPRING Singapore, International Enterprise (IE) Singapore, Workforce Development Agency (WDA), and other government agencies to promote digital marketing among Singapore businesses.

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, WDA-SPRING Singapore Omni-Channel Master Classes, The Star Media Group’s Empowerment Series, and many more.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.  Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).