Econsultancy’s Fast Track Digital Marketing (SG)

This intensive 3-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.

OVERVIEW

This 3-day programme is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn various customer acquisition tools (like paid search, display advertising and SEO), customer engagement channels (like Facebook, YouTube, etc) and marketing automation tools for a data-driven personalised marketing world.

WHO SHOULD ATTEND

Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.

HOW WILL I BENEFIT

Upon completion of this course, you will be able to:

  • Understand how to integrate online marketing to your overall marketing strategy
  • Leverage online customer acquisition tools (e.g paid search, display advertising, SEO) and engagement channels (e.g social media, video marketing)
  • Evaluate your current online strategy, measure and analyse future online marketing tactics
  • Understand content marketing and data-driven marketing personalisation

WHAT WILL I LEARN

This robust 3-day course contains 5 main modules, and includes real life case studies and relevant role plays for you to work through.

You are required to take an assessment quiz at the end of the 3-day course.

SETTING THE STAGE

  • The digital marketing landscape and new marketing paradigm
  • Market research and knowing your customers online
  • Landing page & conversion rate optimisation

CUSTOMER ACQUISITION CHANNELS

  • E-mail Marketing – best practices & marketing automation
  • Paid Search – intent-based marketing & exploring Google AdWords
  • Display Advertising – campaign tactics & trends in programmatic buys
  • Search Engine Optimisation (SEO) – leveraging the search engines

CUSTOMER ENGAGEMENT CHANNELS

  • Concept of Content Marketing
  • Social Media Marketing – creating engagement & virality
  • Video marketing

MEASUREMENT & KPIs

  • Web & digital marketing measurement model
  • Analytics tools and basics of data analytics
  • Proving digital ROI

INTEGRATION & FUTURE

  • Key integration considerations
  • The future of digital marketing, and further readings

 

COURSE FEE:

  • S$1,600 per participant (before GST)
  • Up to 90% funding available!

 

IBF-STS Funding Support

  • Only Singapore Citizens or Singapore Permanent Residents, physically based in Singapore are eligible.

Trainees under the programme will receive funding support as follows:

CategorySingapore CitizensSingapore CitizensSingapore Permanent ResidentSingapore Permanent Resident
Age Group^Below 40 years old Above 40 years oldBelow 40 years oldAbove 40 years old
Sponsored by Financial Institutes*Up to 70% of the direct training costs, capped at $7,000 per traineeUp to 90% of the direct training costs, capped at $7,000 per traineeUp to 70% of the direct training costs, capped at $7,000 per traineeUp to 70% of the direct training costs, capped at $7,000 per trainee
Self-SponsoredUp to 70% of the direct training costs, capped at $7,000 per traineeUp to 90% of the direct training costs, capped at $7,000 per traineeUp to 70% of the direct training costs, capped at $7,000 per traineeUp to 70% of the direct training costs, capped at $7,000 per trainee

*Refers to Financial Institutions regulated by MAS (either licensed or exempted from licensing). Entities that are significantly involved in supporting financial sector activities will be assessed for eligibility on a case-by-case basis. Please email funding@ibf.org.sg

^Age of the Singapore Citizen is determined at the point of his/her successful programme completion, based on his/her calendar year of birth.

Note: IBF funding does not support all ancillary expenses (e.g. freight/delivery costs, material costs, rental costs, food & refreshments, travel expenses including airfare, accommodation, cost of living allowance, etc.) and other charges (e.g. credit card charges, conversion charges, etc.)

 

Claim Conditions

  • Attain a 100% attendance for 3-day training
  • Achieve a passing rate of 70% for Fast Track Digital Marketing Assessment Quiz

For Company Sponsored Participants:

Company Sponsored participants will be paying FULL fee for the course. Claims will be submitted to IBF by the Financial Institute according to two half-yearly claim cycles, within three calendar months from the end of each qualifying period.

Kindly click here for more information for Company Sponsored claims by Financial Institutes (pg 5-7).

  • SkillsFuture Credit (SFC) cannot be used to co-fund the programme fees of company-sponsored training programmes

For Self Sponsored Participants:

Claims for Non Company-Sponsored participants of IBF-STS programmes shall be submitted by the Financial Training Provider within 3 months from the participant’s date of programme completion.

Self Sponspored participants will be paying NETT fee (after deduction of funding amount).

 

Application Procedure

  • All claim application must be submitted through the IBF Portal.
  • Financial Institutes and Financial Training Providers will be required to create an IBF Portal account for this. Application for an IBF Portal account will require the appointment of Management Representatives to manage the account and verify the authenticity of the organisation and key persons. To apply for an IBF Portal account, please click here.

For more information on funding eligibility criteria, please visit IBF-STS Website here.

NTUC Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

Click here to see our Refund Policy.

If you require any assistance, kindly email TeamSG@clickacademyasia.com for more information.

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Lead Trainer in Asia for Econsultancy and has trained over 6,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

Eu Gene has 23 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses.  Eu Gene also leads the regional trainer team for the Econsultancy’s Certificate in Digital Marketing programme.  He has worked with SPRING Singapore, International Enterprise (IE) Singapore, Workforce Development Agency (WDA), and other government agencies to promote digital marketing among Singapore businesses.

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, WDA-SPRING Singapore Omni-Channel Master Classes, The Star Media Group’s Empowerment Series, and many more.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.  Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).

  • 10 Jul
    12 Jul
  • 10 Jul - 12 Jul

    Wednesday - Friday

    9am-5pm daily


SGD 1,600 per pax

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Lead Trainer in Asia for Econsultancy and has trained over 6,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

Eu Gene has 23 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses.  Eu Gene also leads the regional trainer team for the Econsultancy’s Certificate in Digital Marketing programme.  He has worked with SPRING Singapore, International Enterprise (IE) Singapore, Workforce Development Agency (WDA), and other government agencies to promote digital marketing among Singapore businesses.

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, WDA-SPRING Singapore Omni-Channel Master Classes, The Star Media Group’s Empowerment Series, and many more.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.  Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).