Econsultancy’s Advanced Mastering Analytics (SG)

A one-day workshop covering the principles of data analytics, focusing on digital marketing, and a practical approach to delivering meaningful data analytics to your organization.

OVERVIEW

Data analytics is becoming increasingly important for marketers.  Whether it’s reviewing web logs, measuring social media engagement, or conducting user surveys, being able to analyse data is a critical skill for effective marketing.

And the value of high-quality data analysis extends beyond the marketing department. If we expect companies to keep investing in marketing strategies, then we need to be able to access, analyse, and present data in a way which makes sense to the business.

The discipline of data analytics provides the framework for ensuring that the data you collect, transform, and analyse delivers a picture which both communicates the value of what you do and make sense to others at your firm.

WHO SHOULD ATTEND

This course is ideal for those in digital marketing and/or website management who are responsible for analysing customer behaviour and business objectives.  You may also be a marketing manager or agency account manager who needs to apply data analytics to build a case for investment in the marketing activities you are responsible for.

WHAT WILL I LEARN

This one-day course contains 4 main modules, and includes case studies and discussions about marketing data analytics. The key concepts covered include the 4 types of analytics, analytics tools and methods, customising Google Analytics, Google tag manager and A/B testing.

Analytics overview

  • The 4 types of analytics
  • How to use each type for daily tasks
  • Case studies and examples

Analytics: Data, tools, and methods

  • Relational database theory
  • Pivot tables
  • Exploratory data analysis tools and techniques

Advanced Google Analytics

  • How Google Analytics works ‘under the hood’
  • Custom metrics, dimensions, and reports
  • Tag management

Testing

  • The principles of A/B testing
  • How to conduct an A/B test
  • A/B testing pitfalls and how to avoid them

COURSE FEE:

  • S$800 per participant
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.

  • 04 Mar
    04 Mar
  • 04 Mar - 04 Mar

    Monday - Monday

    9am-5pm


SGD 800 per pax

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.