Intensive 2-day course covering basic and intermediate skills of building an artificially intelligent chatbot with natural language processing capabilities.
Workshop participants will also take home a prebuilt chatbot and NLP agent worth $2,000.
Chatbots have become a popular addition to the marketers’ toolkit for several reasons:
- Messaging apps have exploded in popularity, overtaking social networking apps in terms of usage
- Bots allow one-to-many as well as highly personalised one-to-one conversations 24/7
- Bots automate processes done by humans, generating cost savings
- Chatbot development tools have become more accessible to marketers (without requiring a developer or coding)
This A.I. chatbot for marketers course will give you a working knowledge of the use cases, strategies, tools and technologies required to build an intelligent, conversant chatbot for marketing.
In this workshop, you will build a chatbot from end-to-end, and learn how to acquire, convert and delight customers with your chatbot (using messaging subscription, drip sequences, segmentation and broadcasts). You will also learn how to give your bot intelligent, conversational abilities with natural language processing.
Using bot analytics, learn about key metrics to track in order to analyse and measure performance of your chatbot.
Learn about the best use cases and key success factors of the world’s best chatbots (e.g. personality design, conversational UX, use cases).
WHO SHOULD ATTEND
This course is ideal for those involved in digital marketing, and responsible for acquiring, supporting and delighting customers.
This course would benefit anyone who is involved in marketing and wants to learn how to build an intelligent bot. No coding knowledge is required.
HOW WILL I BENEFIT
In this workshop, you will learn how to build a fully functioning chatbot using a code-free platform:
- Build automated drip sequences
- Build a messaging funnel to nurture the bot
- Design engaging and winning bot personalities
- Design good conversational flow
- Basic natural language processing for intelligent, conversational chatbots that converse
- Learn how to acquire users for your bot
- Learn about how third party integrations (CRM, email marketing, database) work with chatbots via APIs
Workshop participants will also receive a pre-built chatbot template and a pre-built Dialogflow agent for natural language processing skills.
WHAT WILL I LEARN
The course covers:
How to Build a Simple Chatbot
- What is a chatbot
- Understanding messenger platform
- Bot building platform and features
- How to design automated drip sequences
- How to get a message subscription System
- Tools used: Chatfuel
Basic Conversational Design and Natural Language Processing
- What is an intent
- How to use pre-built or custom entities
- Using smalltalk
- Best practices for using buttons, quick replies and free form text
- Best practices for rapid training
- Best practices for the default fallback (what to do when your bot does not understand the user)
- Tools used: Dialogflow
Building Customer Support into the Bot
- How bots can be used for customer service and support
- How to track if bot was able to answer or not
- How and when to initiate a human takeover in the bot
- Tools used: Janis
Introduction to third party integrations and APIs
- Introduction to bot analytics and key metrics
- Introduction to JSON API
- Google Sheets
- CRM and Email Marketing
- Other third party APIs
- Tools used: Dashbot
How to Acquire Users for your Chatbot
- Messenger Chat Plugin
- QR Code / Ref Links
- Acquire via Comment
- Facebook Ads
Best practices for chatbot design
- 10 Dos and Don’ts for successful chatbots
- Other use cases (quizzes, leaderboards and gamification, feedback surveys, lead generation with email and phone number capture, scoring, audience segmentation, coupon or certificate generation)
- Case studies and best practices
- Chatfuel – bot building platform (used by Techcrunch, Lego, Victoria Beckham)
- Dialogflow – Google’s natural language processing
- Janis.ai – Human takeover and custom alerts
- Dashbot – Bot analytics
- 26 Feb27 Feb
26 Feb - 27 Feb
Tuesday - Wednesday
- 16 May17 May
16 May - 17 May
Thursday - Friday