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Digital Marketing Bootcamp (SG)

Programme Code: TGS-2020503327

ClickAcademy Asia’s COVID-19 Precautionary Measures

Upcoming Intakes:

  • 1-2 December 2020 [CLASSROOM] (link)

OVERVIEW

This 2-day programme is designed for professionals who need an introduction into digital marketing. You will be exposed to the key elements of digital marketing and tools available to build your online marketing strategy.

WHO SHOULD ATTEND

Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.

HOW WILL I BENEFIT

Upon completion of this course, you will be able to:

  • Understand the digital marketing landscape and how to do market research to know your customers’ needs.
  • Compare digital marketing channels and platforms and determine the best channels for your business based on customer needs and business objectives.
  • Compare different types of content and determine the ideal content type and frequency for each channel.
  • Develop a marketing plan based on business objectives and customer needs.
  • Evaluate effectiveness of marketing campaigns using analytics tools to prove digital ROI and optimise future marketing campaigns.

WHAT WILL I LEARN

Setting the Stage – Understanding Digital Marketing and Market Research

  • The digital marketing landscape and new marketing paradigm
  • Market research and knowing your customers online

Digital Marketing Strategy and Customer Acquisition Channels

  • Landing page & conversion rate optimisation
  • E-mail marketing – best practices & marketing automation
  • Paid Search – intent-based marketing & exploring Google AdWords
  • Display Advertising – campaign tactices & trends in programmatic buys
  • Search Engine Optimisation (SEO) – leveraging the search engines
  • Social Media Marketing – creating engagement & virality

Content Marketing

  • Concept of Content Marketing
  • Types of Content

Developing Marketing Plans

  • Goal setting and objectives
  • Customer journey mapping

KPIs and Measurement

  • Web & digital marketing measurement model
  • Analytics tools and basics of data analytics
  • Proving digital ROI

 

COURSE FEE:

  • S$995 per participant (excl. GST)
  • Up to 90% funding available!

Accredited by SkillsFuture Singapore

Programme Code: TGS-2020503327

  • Only Singapore Citizens or Singapore Permanent Residents, physically based in Singapore are eligible.
  • For Company Sponsored participants, click here.
  • For Self Sponsored participants, click here.
    • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

Trainees under the programme will receive funding support as follows:

Absentee Payroll claimable by SMEs: Up to 80%of hourly basic salary capped at $7.50/hr

Absentee Payroll claimable by Non-SMEs: Up to 80% of hourly basic salary capped at $4.50/hr

Claim Conditions

  • Attain a 100% attendance for 2-day training
  • Achieve a pass for Digital Marketing Bootcamp assessment. Assessment will be a critique and a case study analysis.

Course Support Period (7 Apr 2020 to 24 Feb 2022)

Lessons will be recorded for internal audit purposes and will not be shared.

Read here for more information on the Workfare Skills Support Scheme (WSS)

 

Union Training Assistance Programme (UTAP)

NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.

Not an NTUC Member yet? Sign up here.

 

Click here to see our Refund Policy.

If you require any assistance, kindly contact our course consultant Keith at +65 9853 1793 or keith@clickacademyasia.com or TeamSG@clickacademyasia.com for more information.

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Founder and Principal Trainer of ClickAcademy Asia, and Director of ClickInsights.

He has over 26 years of experience in marketing and was one of the early pioneers of digital marketing in the mid-2000s. He is passionate about teaching digital and marketing, and has trained over 12,000 professionals and business owners in the last 12 years.

Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

He also partners organisations like NTUC, e2i, Workforce Singapore (WSG), SkillsFuture Singapore (SSG), SME Centre and others to help businesses in Singapore undertake digital transformation.

He is also one of the few certified Google Regional Trainers in Southeast Asia that certify agencies and individuals in Google Ads (Search, Display, Video and Shopping) and Google Analytics. He was also recently a Google Business Coach that mentor and coach top digital agency founders/bosses in business management and skills.

Eu Gene has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles previously. He holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is a Google Ads Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy. Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).

  • 01 Dec
    02 Dec
  • 01 Dec - 02 Dec

    Tuesday - Wednesday

    9am - 6.30pm daily


SGD 995 per pax - up to 90% funding available!

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Founder and Principal Trainer of ClickAcademy Asia, and Director of ClickInsights.

He has over 26 years of experience in marketing and was one of the early pioneers of digital marketing in the mid-2000s. He is passionate about teaching digital and marketing, and has trained over 12,000 professionals and business owners in the last 12 years.

Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

He also partners organisations like NTUC, e2i, Workforce Singapore (WSG), SkillsFuture Singapore (SSG), SME Centre and others to help businesses in Singapore undertake digital transformation.

He is also one of the few certified Google Regional Trainers in Southeast Asia that certify agencies and individuals in Google Ads (Search, Display, Video and Shopping) and Google Analytics. He was also recently a Google Business Coach that mentor and coach top digital agency founders/bosses in business management and skills.

Eu Gene has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles previously. He holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is a Google Ads Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy. Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).