Econsultancy’s Data Science for Marketers (SG)

Overview

Data has become an essential part of marketing. But with the increase in the data available, new analytics techniques are required to get the most out of it.

Recently, a new discipline, data science, has emerged which promises to help marketers leverage their data to improve results. But how does data science apply to marketing? And how can marketers use it to improve their results?

In this course, Data Science for Marketers, we will first explore what data science is and what it can do for marketers. Then, we will walk through each stage of the data science process, with plenty of hands-on exercises along the way.

Who should attend?

This course would benefit anyone who is involved in marketing and wants to learn about innovations in analytics and how to apply them

While there is no specific math background required, the course will be covering statistics and spreadsheets will be used throughout the day.

How will I benefit?

By the end of the one-day course, you will

1. Understand the importance of data science and how it applies to marketing

2. Be able to plan a well-structured data science project and

3. Deliver new data-driven insights to your business.

Course contents

Why data science?

  • The importance of using data to make business decisions
  • The role of statistics and analytics
  • The data science process
  • Data science vs. data analytics

The goals of using data science for marketer

  • Understanding customers
  • Improving marketing strategies
  • Enhancing marketing performance

Getting the data

  • Identifying what data you need for marketing
  • Statistical methods which are most useful for marketing
  • The data scientist toolkit

Exploratory data analysis

  • Summarizing marketing data
  • Using data visualization to discover new relationships
  • Describing the distributions of data

Data models

  • Analyzing customer behaviour using linear regression
  • Churn analysis using logistic regression
  • Creating new segments with clustering
  • Understanding A/B tests

Data science practical

In the final section, participants will complete a data science project including collecting, analyzing, modeling and presenting results.

COURSE FEE

  • Course fee is S$695 per pax
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.

  • 12 Dec
    12 Dec
  • 12 Dec - 12 Dec

    Wednesday - Wednesday

    9am-5pm daily


SGD 695/pax (discounts available)

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in Asia-Pacific and posts frequently on the Econsultancy blog about digital marketing with a focus on analytics.

For the last 5 years, Jeff has been providing marketing training and consulting in the APAC region. He encourages his clients to take a critical look at their marketing tactics to ensure they support business goals and objectives. Additionally, he believes that marketers should form hypotheses, run experiments and use analytics to support their decisions.

Recent customers have included global firms such as Adidas, Cathay Pacific and Remy Cointreau as well as Asian companies including JetPrivilege, Great Eastern, and Singtel.

Before working in digital media, Jeff ran a team of system analysts at Thomson Reuters in London, New York and, most recently, in Singapore.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a PgD in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is a proud father of 3 and enjoys spending time with family – as well as rare moments of peace and quiet.