B2B Digital Marketing Masterclass (SG)

OVERVIEW

A 3-day Workforce Singapore (WSG) supported digital marketing masterclass for B2B companies to improve lead generation, trade internationally, explore e-commerce and create customer loyalty.

Participants will have a detailed knowledge and hands-on skills in B2B digital marketing, and create a digital marketing implementation plan for the company.

WHO SHOULD ATTEND

Business owners, managers, sales professionals or any professionals with marketing roles in B2B companies (like wholesale trade, industrial, manufacturing, engineering etc)

HOW WILL I BENEFIT

  • Understand e-commerce and digital marketing landscape in the business-to-business (B2B) context, and formulate a strategic approach for digital marketing
  • Launch advertising campaigns on popular digital marketing platforms like Google, Facebook, Instagram & YouTube
  • Use email and marketing automation tools to create personalized email campaigns to influencer new prospects and create customer loyalty
  • Create audience personas and prepare a content marketing plan for the company
  • Create a digital marketing implementation plan for the company
  • Use web analytics tool to measure effectiveness of website and ad campaigns

WHAT WILL I LEARN

Day 1

  • Overview of digital marketing and e-commerce
  • B2B vs B2C digital marketing
  • Market research and knowing your customers online
  • Digital marketing framework and implementation plan template
  • Landing page optimisation
  • Email marketing & marketing optimisation

Day 2

  • Paid search advertising
  • Display and programmatic advertising
  • Search Engine Optimisation (SEO)
  • Draft implementation plan for your company

Day 3

  • Content marketing
  • Social media and influencer marketing for B2B companies
  • Web analytics and measurement
  • Quiz Assessment
  • Presentation of Final Implementation Plan

COURSE FEE

  • Usual Price: S$1,600 per participant (exclu GST)
  • SPECIAL LAUNCH DISCOUNT: S$495 per participant (exclu GST)
  • NTUC Members enjoy a further discounted rate at S$400 per participant (exclu GST)

Click here to see our Refund Policy.

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Lead Trainer in Asia for Econsultancy and has trained over 6,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

Eu Gene has 23 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses.  Eu Gene also leads the regional trainer team for the Econsultancy’s Certificate in Digital Marketing programme.  He has worked with SPRING Singapore, International Enterprise (IE) Singapore, Workforce Development Agency (WDA), and other government agencies to promote digital marketing among Singapore businesses.

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, WDA-SPRING Singapore Omni-Channel Master Classes, The Star Media Group’s Empowerment Series, and many more.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.  Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).

  • 30 Sep
    02 Oct
  • 30 Sep - 02 Oct

    Monday - Wednesday

    9am-5pm daily


SGD 1,600 per pax - discounts available!

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Lead Trainer in Asia for Econsultancy and has trained over 6,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

Eu Gene has 23 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses.  Eu Gene also leads the regional trainer team for the Econsultancy’s Certificate in Digital Marketing programme.  He has worked with SPRING Singapore, International Enterprise (IE) Singapore, Workforce Development Agency (WDA), and other government agencies to promote digital marketing among Singapore businesses.

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, WDA-SPRING Singapore Omni-Channel Master Classes, The Star Media Group’s Empowerment Series, and many more.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.  Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).