Advanced Social Media Marketing (SG)

Upcoming Intakes:

  • 21-22 January 2021 [ONLINE] (link)
  • 25-26 March 2021 [ONLINE] (link)


This 2 day course will give you a deep understanding of the world of social media, highlighting recent developments and changes and unpacking how to use these to maximise the efficiency of your social media marketing. We will focus on strategies for improving engagement, conversion and ROI through developing relevant tools and tactics. We analyse best practices, case studies and examples of world class social media marketing to demonstrate how these social media strategies work. The course will also cover social media policies, frameworks for working with influencers, and metrics for measuring success.


Marketers with a comprehensive understanding of social media marketing.


At the end of this course you will:

  • Have a in depth understanding of the current social media landscape
  • Learn how to develop a strategic social media plan
  • Understand how to turn likes into leads and improve social engagement
  • Be able to develop a social media policy for your business
  • Learn how to develop a crisis response framework
  • Enhance your skills in managing influencer marketing on social platforms
  • Develop tools for measuring the effectiveness of your social media campaigns


The Social Media landscape

  • Recent changes to functionality, tools and communication options, growth/decline of specific channels, predictions for the next 2-3 years. Channels covered will include Facebook, Instagram, LinkedIn, Tik Tok and SnapChat.

Strategic social media plan development

  • Learn how to efficiently conduct a social media audit and use relevant listening tools to inform your social strategy.

Social Media marketing tactics

  • Unpack how to improve engagement on key social channels and how to move prospects through the customer journey to convert.

Social media policy development

  • Learn best practice frameworks for developing a policy that works for your business.

Crisis Response

  • Explore how to use social media most efficiently to support crisis management and optimise corporate communications

Influencer Marketing

  • Identifying relevant nano and micro influencers to extend your reach on social media

Social Media Measurement

  • How to select the most efficient KPIs and metrics to monitor and evaluate your social media campaigns to ensure you achieve maximum ROI

Assessment: Multiple Choice Q&A



  • S$1,500 per participant (excl. GST)
  • Special 80% discount price of S$299 per participant (excl. GST) until 31 March 2021!
  • Additional $50 discount for NTUC Union Members


Union Training Assistance Programme (UTAP)

NTUC Union Members can claim 50% of unfunded course fees up to $250 a year through UTAP. More information can be found here.

From 1 July 2020 – 31 December 2022, NTUC Union Members aged 40 and above have a higher support of up to $500 a year to upgrade skills under UTAP.

Not an NTUC Member yet? Sign up here.


Additional Notes:

  • Lessons will be conducted in English. Participants are expected to be able to read and write in basic English.
  • Participants are required to utilise their own desktop/laptop computers that can connect to the internet for access to the online class and course materials.
  • In line with our environmentally friendly practices, we will not be providing printed course materials to reduce paper waste.
  • Upon successful completion of the course, the participant will receive a certificate issued by ClickAcademy Asia Pte Ltd.
  • Lessons will be recorded for internal audit purposes and will not be shared.


Click here to read our Withdrawal & Refund Policy.


Disclaimer: ClickAcademy Asia reserves the right to change the course instructor without prior notice. The course instructor will be finalised and informed to registered participants at least 1 working day before the course commencement date.


If you require any assistance, kindly contact our course consultant Baron at +65 9182 2034 or baron@clickacademyasia.comTeamSG@clickacademyasia.com for more information.

About The Instructor

  • 25 Mar
    26 Mar
  • 25 Mar - 26 Mar

    Thursday - Friday

    9am - 5pm daily

from S$249 only (special discount of 80%!)

About The Instructor