Video Advertising Certification (Google Partners Academy MY)

 

Google Partner logo

This workshop covers intermediate topics in Google AdWords, principles of Video Advertising and prepares you for the Google AdWords Video Certification exam. The curriculum is based on Google’s official Partner Academy programme.

COURSE DETAILS 

The Video Advertising advanced certification covers basic and advanced YouTube and Google Display Network concepts. This includes topics such as ad formats, targeting and reporting.

COURSE CONTENT

Introduction: About the Video Advertising study guide and exam

Module 1:

  • An overview of video advertising
  • About advertising on YouTube
  • Your channel and Google+
  • YouTube Video Editor
  • Glossary

Module 2:

  • Campaign creation and management
  • Using AdWords to create video ads
  • Create video ads with AdWords for video
  • Video ad formats in AdWords for video
  • Targeting your video ads with AdWords for video
  • Remarketing to YouTube viewers with AdWords
  • About the ad approval process
  • About reserved media placements on YouTube

Module 3:

  • Performance measurement and optimisation
  • Tips for optimising your video campaign
  • Optimisation strategies & best practices for video content on YouTube
  • Image and video ad performance
  • Measuring brand awareness
  • Tips for creating effective video ads
  • YouTube Analytics basics
  • Measuring AdWords for video ad performance

COURSE FORMAT: 

Lecture, group discussion and certification exam.

Course Fee

  • Course fee is RM2,500/pax (HRDF claimable)
  • Register 2 pax and above, RM2,300/pax is applicable.
  • Call us at +603 7887 2262, or email support@clickacademyasia.com

About The Instructor

Ashley Ong
Ashley Ong
Trainer

Ashley, formerly from Google Malaysia, is an AdWords Certified Professional and competent in both digital marketing and business development.

Ashley is passionate in helping businesses to accelerate their growth using the latest and proven digital marketing strategy. Her forte includes Digital Sales, Google AdWords, Google Analytics, and Online Conversion Optimization. Her passion is to deliver the right Digital Marketing solutions to businesses.

She has consulted many multi-national corporations across different major industries including Education (Sunway, SEGi & HELP Education Group), Property (Mah Sing Group, OSK Property, PJD Group),  Retail (AkzoNobel, Apex-Pal, Olympus), Automobile (Honda Malaysia), Health (EP Plus), Game & Entertainment and others.

Ashley is a Google AdWords Certification trainer for the Google Ignite program and she has a bachelor degree from Sheffield Hallam University, United Kingdom, majoring in E-Commerce and Marketing.

  • 30 Jul
    31 Jul
  • 30 Jul - 31 Jul

    Monday - Tuesday

    9.00am to 5.00pm


RM2,500/pax (HRDF claimable)

About The Instructor

Ashley Ong
Ashley Ong
Trainer

Ashley, formerly from Google Malaysia, is an AdWords Certified Professional and competent in both digital marketing and business development.

Ashley is passionate in helping businesses to accelerate their growth using the latest and proven digital marketing strategy. Her forte includes Digital Sales, Google AdWords, Google Analytics, and Online Conversion Optimization. Her passion is to deliver the right Digital Marketing solutions to businesses.

She has consulted many multi-national corporations across different major industries including Education (Sunway, SEGi & HELP Education Group), Property (Mah Sing Group, OSK Property, PJD Group),  Retail (AkzoNobel, Apex-Pal, Olympus), Automobile (Honda Malaysia), Health (EP Plus), Game & Entertainment and others.

Ashley is a Google AdWords Certification trainer for the Google Ignite program and she has a bachelor degree from Sheffield Hallam University, United Kingdom, majoring in E-Commerce and Marketing.