Google Mobile Advertising & Certification (Google Partners Academy SG)

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Why You Should Attend This Course:

Google Mobile Ads help you to reach audiences on-the-go. Mobile ads appear on mobile devices in Google search results, on content websites, in apps and videos. This AdWords Mobile Advertising course covers the strategies and tactics for running mobile targeted campaigns through AdWords.

At the end of this course, participants will undertake a 120 mins online Mobile Advertising certification exam.

Learning Outcomes:

  • Advertising opportunities in the increasingly important mobile ecosystem
  • Five key steps to mobile purchase and how to optimise your AdWords account
  • Mobile website vs. app – benefits and optimisation techniques
  • Keyword research, creative, ads and landing page optimisation for mobile
  • Mobile campaign conversion tracking & optimisation best practices

Course Outline:

Introduction to Online Advertising & Google AdWords for Mobile

  • Introduction to AdWords for Mobile
    • Features
    • Benefits
    • Basic terminology

Preparing to Go Mobile (GoMo)

  • Mobile vs. responsive, site testing, best practices

Researching Keywords for Mobile Campaigns

  • Building a keyword list
  • AdWords Keyword Tool
  • Keyword match types including negative keywords

Structuring Mobile Search Campaigns

  • Creating a campaign, step-by-step
  • Location and languages
  • Bidding and budgeting for mobile
  • Ad settings
  • Leveraging ad extensions
  • Location extensions – location, call extensions, click-to-call, mobile sitelinks and others

Creating Mobile Search Ads

  • Mobile ads overview – search ads, display ads, app promotion ads
  • Mobile ad tips

Expanding Campaigns with Mobile Display Advertising

  • Moving beyond Search
  • Building awareness with display advertising

Creating Mobile Display Ads

  • Display ad formats
  • Display ad builder

Mobile Campaign Management Best Practices

  • Optimising mobile campaigns

Mobile Reporting & Conversion Tracking

  • Goal / Ecommerce / Adwords conversion tracker setup for mobile
  • Mobile campaign reporting

Google AdWords – Mobile Advertising exam

  • 120 mins online exam
  • This exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting strategies, and campaign measurement and optimization
  • If you’re an agency or online advertising professional specialising in mobile advertising campaign management, this certification shows potential business partners that Google recognises you as an online advertising professional who has demonstrated proficiency in setting up and running Mobile Advertising campaigns.

Who Will Benefit?

Agencies, marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales interested in gaining customers on mobile.

Participants should preferably have completed the 2-day course on Google Partner Academy – AdWords Fundamentals or deemed to have foundational knowledge of Google AdWords. For those without any foundation knowledge, pre-reading resources will be sent to you prior to the workshop to equip you with the basics.

Course Fees

  • Course fee is S$1,000 per participant
  • MIS Member enjoy 20% Discount
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount

About The Instructor

Ariff Kamal
Ariff Kamal
Senior Trainer

ARIFF KAMAL is currently the Search Director for Group M Singapore. He was formerly the Founder and Principal Consultant at Think Digital Sdn Bhd. Ariff has worked on digital marketing solutions for clients in Malaysia and Singapore including Ministry Of Trade, Consumer and Cooperatives –Malaysia, SingTel, Infiniti, Volvo, Fuji Xerox, Eurogroup, American Express, AXA Insurance, ANZ Bank, MOL Points, Julius Baer Private Bank and Kaplan Higher Institute of Education among many others.

Ariff has over 10 years’ experience in digital marketing and has served in ClickMedia and OOM in various senior sales, marketing and training roles. His work experience covers managing and executing global and regional digital branding and media campaigns, ranging from initial conceptualization, implementation, and monetization to final execution.

Ariff was awarded “Best in Search Marketing” campaign by Marketing Magazine and also received the Agency of the Year Award 2011, Singapore. He was also a judge panel for “Best Online Campaign” for SME Tiger Awards in 2011 in Malaysia and has held leadership role in Search Engine Marketing Professional Organization (SEMPO).

Ariff has keynoted 50+ events and has led seminars and training sessions covering digital strategy, search, mobile, social media and digital analytics in Malaysia and Singapore. His audience ranged from C-level executives to technical implementation teams.

Ariff is also a Google AdWords and Analytics Qualified Professional, certified in Advanced Search Engine Marketing Skills (US), Digital Analytics (UBC), Link Research Tools Associate (UK), HRDF Certified Trainer (MY), and Certified Regional Trainer for Google Partner Academy with Cardinal Path.

At ClickAcademy Asia, he is a senior trainer for Google AdWords certification programs, Google IGNITE, Google Sales Masterclass and Grow with Google event.

  • 05 Oct
    06 Oct
  • 05 Oct - 06 Oct

    Thursday - Friday

    9.00am to 5.00pm


$1,000 per pax (discounts available)

About The Instructor

Ariff Kamal
Ariff Kamal
Senior Trainer

ARIFF KAMAL is currently the Search Director for Group M Singapore. He was formerly the Founder and Principal Consultant at Think Digital Sdn Bhd. Ariff has worked on digital marketing solutions for clients in Malaysia and Singapore including Ministry Of Trade, Consumer and Cooperatives –Malaysia, SingTel, Infiniti, Volvo, Fuji Xerox, Eurogroup, American Express, AXA Insurance, ANZ Bank, MOL Points, Julius Baer Private Bank and Kaplan Higher Institute of Education among many others.

Ariff has over 10 years’ experience in digital marketing and has served in ClickMedia and OOM in various senior sales, marketing and training roles. His work experience covers managing and executing global and regional digital branding and media campaigns, ranging from initial conceptualization, implementation, and monetization to final execution.

Ariff was awarded “Best in Search Marketing” campaign by Marketing Magazine and also received the Agency of the Year Award 2011, Singapore. He was also a judge panel for “Best Online Campaign” for SME Tiger Awards in 2011 in Malaysia and has held leadership role in Search Engine Marketing Professional Organization (SEMPO).

Ariff has keynoted 50+ events and has led seminars and training sessions covering digital strategy, search, mobile, social media and digital analytics in Malaysia and Singapore. His audience ranged from C-level executives to technical implementation teams.

Ariff is also a Google AdWords and Analytics Qualified Professional, certified in Advanced Search Engine Marketing Skills (US), Digital Analytics (UBC), Link Research Tools Associate (UK), HRDF Certified Trainer (MY), and Certified Regional Trainer for Google Partner Academy with Cardinal Path.

At ClickAcademy Asia, he is a senior trainer for Google AdWords certification programs, Google IGNITE, Google Sales Masterclass and Grow with Google event.