Google Analytics Certification (Google Partners Academy SG)

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Learn the Best Practices of Google Analytics and pass the Google Analytics IQ test.

Why You Should Attend This Course:

This 3-day Google Analytics Certification course is a comprehensive web analytics course that covers topics from basic setup and configuration, to advanced tracking features. The course comprises of 3 modules:

Analytics 101 introduces the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. Participants will also be shown how to apply these Google Analytics skills to their own websites.

Analytics 201 expands on the fundamentals, and gives a deeper understanding on the metrics behind web analytics, advanced tools, and best practices to improve advertising and marketing ROI, measuring visitors’ engagement and creating advanced goals.

Analytics 301 helps participants to uncover more details and insights in their Google Analytics data by tackling topics like customised tracking code, filtering analytics data, setting up goals and funnels, and tracking interactive elements.

At the end of Day 3, participants will undertake the online Analytics certification exam (90 minutes).

** Participants are deemed to have some practical knowledge of Google Analytics and use this in their daily work. For those who do not use Google Analytics on a regular basis, pre-reading resources will be sent to you prior to the workshop to equip you with the basics.

Note: Participants are required to bring laptop for hands on exercises and online exam.

 

Learning Outcomes:

  • Use Google Analytics for their websites
  • Understand the metrics behind web analytics
  • Gain insights from traffic sources, visitor and content data
  • Set up goals and e-commerce tracking
  • Set up analytics filters for clean data
  • Measure visitors’ engagement
  • Use analytics to improve advertising & marketing ROI
  • Integrate insights with Search Engine Marketing
  • Apply advanced segments and customised tracking codes
  • Extract data for reporting
  • Champion web analytics within the organisation


Course Outline:

Day 1: Analytics 101

Introduction

  • What is web analytics?

Getting Started With Google Analytics

  • How Google Analytics works
  • Accounts, profiles, and users
  • Navigating Google Analytics
  • Basic metrics
  • The main sections of Google Analytics reports

Traffic Sources

  • Direct, referring, and search traffic
  • Campaigns
  • AdWords

Content

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors

  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking

Goals & Ecommerce

  • Setting up goals
  • Goal reports
  • Ecommerce tracking

Actionable Insights and the Big Picture

  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organisation involved
  • Creating a data-driven culture
  • Resources


Day 2: Analytics 201

Introduction

  • What does a great analyst need to know?

Best Practices: Clean Data

  • Profiles and filters
  • Filtering internal traffic
  • Sampling
  • Cookies and cookie deletion
  • Multiple domains and subdomains

Analytics Intelligence

  • Automatic Intelligence Alerts

Advanced Segments

  • Using advanced segments
  • Creating custom advanced segments

Best Practices: Advertising and Marketing

  • Search engine optimisation
  • AdWords advertising
  • Campaign attribution
  • Campaign tagging

Best Practices: Engagement

  • Landing pages and bounce rate
  • Site Search
  • Event Tracking

Best Practices: Conversion

  • Goal setup
  • Goal examples
  • Goal reports
  • Ecommerce

Best Practices: Sharing with the Organisation

  • Export and email
  • Custom reports
  • Custom alerts
  • Sharing customisations
  • API tools
  • Creating a data-driven culture
  • Resources


Day 3: Analytics 301

How Google Analytics Works

  • JavaScript, cookies, and GIF requests
  • Differences from log-based tools
  • Security, privacy, and reliability

Google Analytics Tracking Code

  • How the code works
  • Customisation methods
  • Alternate tracking code (async, mobile)

Administration

  • Accounts and profiles
  • User management

Cleaning Up Your Data

  • Filters
  • Introduction to regular expressions
  • Removing internal traffic
  • Cleaning up URLs
  • Site Search setup

Measuring Conversion

  • Creating goals and funnels
  • Ecommerce tracking

Measuring Traffic

  • Campaign tagging
  • AdWords integration

Measuring Content

  • AdSense integration
  • Event Tracking coding
  • Tracking Flash

Measuring Visitors

  • Custom Variables

Managing Cookies and Tracking

  • Multiple domains and subdomains
  • Google Website Optimiser integrations

Extracting Data

  • Export, email, and custom reports
  • Data export API

GAIQ Certification Exam

  • GAIQ (Google Analytics Individual Qualification) is an exam offered by Google to prove that an individual is proficient in the use and understanding of Google Analytics.

Who Will Benefit?

Marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, business analysis, web development and sales will benefit from this intensive course.

Course Fees

  • $1,500 per pax
  • MIS Member enjoy 20% Discount
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount

About The Instructor

Ivan Wong
Senior Trainer

Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia’s professional talents. Ivan has over 20 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual, and an external trainer for Econsultancy, ClickAcademy Asia and Google’s Partners Program.

He was most recently the co-founder of a premier digital consulting agency, Queen Consulting Group. Ivan was previously the Director of SEO & Analytics at GroupM APAC, and before that Director of e-Commerce at Far East Hospitality, Singapore’s largest operator of hotels & serviced residences. Prior to that he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.

He has delivered Digital Marketing consulting and training for leading brands and organizations including EConsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism and CMC Markets Asia.

  • 08 Nov
    10 Nov
  • 08 Nov - 10 Nov

    Wednesday - Friday

    09:00am - 05:00pm


$1,500/pax. Discounts available.

About The Instructor

Ivan Wong
Senior Trainer

Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia’s professional talents. Ivan has over 20 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual, and an external trainer for Econsultancy, ClickAcademy Asia and Google’s Partners Program.

He was most recently the co-founder of a premier digital consulting agency, Queen Consulting Group. Ivan was previously the Director of SEO & Analytics at GroupM APAC, and before that Director of e-Commerce at Far East Hospitality, Singapore’s largest operator of hotels & serviced residences. Prior to that he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.

He has delivered Digital Marketing consulting and training for leading brands and organizations including EConsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism and CMC Markets Asia.