Search Advertising Certification (Google Partners Academy MY)

Google Partner logo

Why You Should Attend This Course:

This 2-day Google AdWords Search Advertising course will introduce you to the setting up and best practices for Google Search campaigns, and leads to the Search Advertising exam (part of the requirements to obtain the official certification in AdWords).

This course covers the strategies and tactics, including best practices for creating, managing, measuring and optimsing  search ads campaigns across Google’s search network.

At the end of Day 2, participants will undertake the online Search Advertising certification exam (120 minutes).

** Prior to attending this course, participants should preferably have completed:

  • Google AdWords Fundamentals & Certification or
  • deemed to have foundational knowledge of Google AdWords. For those without any foundation knowledge, pre-reading resources will be sent to you prior to the workshop to equip you with the basics.

Learning Outcomes:

  • Understand inbound marketing, search and the customer journey to conversion
  • Learn how to connect with customers with search and micro-moments
  • Understand how to set up your Search Network campaigns
  • Learn how to measure and improve quality score
  • Review the available search ad formats
  • Learn how to set bid strategies and budget
  • Understand how to Measure your Search Network campaign
  • Create and understand AdWords reports for your campaign.
  • Optimize your Search Network campaign

 

Course Outline:

Day 1 

Search Fundamentals Review

  • Organizing campaigns and ads in your account
  • Using keyword matching options
  • Account, campaign and ad group performance
  • Refresher on understanding and optimizing Quality Score
  • Landing page quality factors
  • Understanding ad position, Ad Rank, maximum and actual cost-per-click (CPC)

Ad Formats

  • Ad Formats
  • Tips for creating successful text ads
  • About Shopping campaigns and Product Listing Ads
  • Using Dynamic Search Ads
  • Ad Extensions

AdWords Targeting

  • Keyword research using the AdWords Keyword Planner
  • Location, Device, Geographic, Schedule, IP targeting

AdWords Bidding & Budgeting

  • Bidding and Budgets Tools
  • Enhanced cost-per-click (ECPC)
  • Conversion optimizer and cost-per-acquisition (CPA) bidding

Day 2

Performance Monitoring and Reporting

  • Explore your search network performance data on the Campaigns tab
  • Customize your performance data
  • Use columns to find specific performance data
  • Create, save and schedule reports
  • Evaluate ad performance on the search network
  • Attribution reports and conversion data
  • Measure keyword performance on the Search Network
  • Measuring reach and frequency
  • Measuring geographic performance
  • Measuring and comparing performance by periods of time
  • Using Auction insights to compare performance
  • Using the Home tab to track your performance
  • Using labels in AdWords
  • Use segments to view performance data
  • Understanding the Search terms report
  • Measure ad extensions performance
  • Using AdWords Editor for efficient management and reporting
  • Introduction to the AdWords Application Programming Interface (API)

Optimizing Performance, Profitability and Growth

  • The Opportunities tab
  • Campaign Experiments
  • Custom ad scheduling
  • Using dynamic keyword insertion
  • Get ideas to improve your account
  • Understand budget impact on profit
  • Learn the basics of performance-based bidding
  • How to estimate conversion value

Google AdWords – Search Advertising exam

  • 2-hour online exam
  • This exam covers covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimising search ad campaigns across the Search Network

Who Will Benefit?

Agencies, marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.

Course Fee

  • Course fee is RM2,500/pax (HRDF claimable)
  • Register 2 pax and above, RM2,300/pax is applicable.
    6% GST applicable
  • Call Lynn at +603 7887 2262, or email support@clickacademyasia.com

About The Instructor

Ariff Kamal
Ariff Kamal
Senior Trainer

ARIFF KAMAL was recently the Search Director for Group M Singapore. He was formerly the Founder and Principal Consultant at Think Digital Sdn Bhd. Ariff has worked on digital marketing solutions for clients in Malaysia and Singapore including Ministry Of Trade, Consumer and Cooperatives –Malaysia, SingTel, Infiniti, Volvo, Fuji Xerox, Eurogroup, American Express, AXA Insurance, ANZ Bank, MOL Points, Julius Baer Private Bank and Kaplan Higher Institute of Education among many others.

Ariff has over 10 years’ experience in digital marketing and has served in ClickMedia and OOM in various senior sales, marketing and training roles. His work experience covers managing and executing global and regional digital branding and media campaigns, ranging from initial conceptualization, implementation, and monetization to final execution.

Ariff was awarded “Best in Search Marketing” campaign by Marketing Magazine and also received the Agency of the Year Award 2011, Singapore. He was also a judge panel for “Best Online Campaign” for SME Tiger Awards in 2011 in Malaysia and has held leadership role in Search Engine Marketing Professional Organization (SEMPO).

Ariff has keynoted 50+ events and has led seminars and training sessions covering digital strategy, search, mobile, social media and digital analytics in Malaysia and Singapore. His audience ranged from C-level executives to technical implementation teams.

Ariff is also a Google AdWords and Analytics Qualified Professional, certified in Advanced Search Engine Marketing Skills (US), Digital Analytics (UBC), Link Research Tools Associate (UK), HRDF Certified Trainer (MY), and Certified Regional Trainer for Google Partner Academy with Cardinal Path.

At ClickAcademy Asia, he is a senior trainer for Google AdWords certification programs, Google IGNITE, Google Sales Masterclass and Grow with Google event.

  • 29 Mar
    30 Mar
  • 29 Mar - 30 Mar

    Thursday - Friday

    9.00am to 5.00pm


RM2,500/pax (HRDF claimable)

Click here to get the course brochure

About The Instructor

Ariff Kamal
Ariff Kamal
Senior Trainer

ARIFF KAMAL was recently the Search Director for Group M Singapore. He was formerly the Founder and Principal Consultant at Think Digital Sdn Bhd. Ariff has worked on digital marketing solutions for clients in Malaysia and Singapore including Ministry Of Trade, Consumer and Cooperatives –Malaysia, SingTel, Infiniti, Volvo, Fuji Xerox, Eurogroup, American Express, AXA Insurance, ANZ Bank, MOL Points, Julius Baer Private Bank and Kaplan Higher Institute of Education among many others.

Ariff has over 10 years’ experience in digital marketing and has served in ClickMedia and OOM in various senior sales, marketing and training roles. His work experience covers managing and executing global and regional digital branding and media campaigns, ranging from initial conceptualization, implementation, and monetization to final execution.

Ariff was awarded “Best in Search Marketing” campaign by Marketing Magazine and also received the Agency of the Year Award 2011, Singapore. He was also a judge panel for “Best Online Campaign” for SME Tiger Awards in 2011 in Malaysia and has held leadership role in Search Engine Marketing Professional Organization (SEMPO).

Ariff has keynoted 50+ events and has led seminars and training sessions covering digital strategy, search, mobile, social media and digital analytics in Malaysia and Singapore. His audience ranged from C-level executives to technical implementation teams.

Ariff is also a Google AdWords and Analytics Qualified Professional, certified in Advanced Search Engine Marketing Skills (US), Digital Analytics (UBC), Link Research Tools Associate (UK), HRDF Certified Trainer (MY), and Certified Regional Trainer for Google Partner Academy with Cardinal Path.

At ClickAcademy Asia, he is a senior trainer for Google AdWords certification programs, Google IGNITE, Google Sales Masterclass and Grow with Google event.