Display Advertising Certification (Google Partners Academy SG)

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Why You Should Attend This Course:

This 2-day Google AdWords Advanced Display Advertising course is a comprehensive course covering topics in display and video advertising, and leads to the Display Advertising exam (part of the requirements to obtain the full certification in Google AdWords).

The Advanced Display course covers the strategies and tactics for display ads on Google Display Network (GDN), YouTube and mobile devices.

At the end of Day 2, participants will undertake the online Display Advertising certification exam (120 minutes).

** Prior to attending this course, participants should preferably have completed:

  • Google AdWords Fundamentals & Certification or
  • deemed to have foundational knowledge of Google AdWords. For those without any foundation knowledge, pre-reading resources will be sent to you prior to the workshop to equip you with the basics. 

Note: Participants are required to bring laptop for hands on exercises and online exam.

 

Learning Outcomes:

  • Understand the value of Google Display Network and YouTube advertising
  • Learn how to plan a Google Display Network (GDN) campaign and target effectively
  • Learn techniques to optimise and refine a GDN campaign
  • Know how to measure performance and effectiveness on your GDN advertising campaigns
  • Understand how to implement display ads on mobile devices
  • Take the Google AdWords Display Advertising exam

 

Course Outline:

Day 1

Overview of Google Display Network

  • Understand the value of Google Display Network (GDN)
  • GDN and YouTube on mobile devices, tablets and computers
  • Benefits for branding and direct response advertisers
  • Media purchase options for GDN
  • Display inventory and ad formats

Planning a Google Display campaign

  • How to plan a GDN campaign
  • Enhanced campaigns
  • Best practices for direct response campaigns

Creating Your Display Ads

  • Ad formats for GDN
  • Using the Display Ad Gallery
  • Best practices for display ads
  • Ad policies

Day 2

Implementing a Display Campaign

  • Creating a new display campaign
  • Targeting for your new campaign
  • Keyword contextual targeting
  • Placement and topic targeting
  • Interest targeting
  • Remarketing
  • Using the Display Planner
  • Setting bidding for display campaigns

Measuring Performance

  • Understanding campaign performance
  • Running AdWords reports

Optimise and Refine

  • Introduction to optimisation and refinement
  • Advanced display optimisation techniques
  • Additional tools

Google AdWords – Display Advertising exam

  • 2-hour online exam
  • This exam covers intermediate-to-advanced best practices for advertising on YouTube and the Google Display Network

Who Will Benefit?

Agencies, marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.

Course Fee:

  • S$1,000 per pax
  • MIS Member enjoy 20% Discount
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Lead Trainer in Asia for Econsultancy and has trained over 6,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

Eu Gene has 23 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses.  Eu Gene also leads the regional trainer team for the Econsultancy’s Certificate in Digital Marketing programme.  He has worked with SPRING Singapore, International Enterprise (IE) Singapore, Workforce Development Agency (WDA), and other government agencies to promote digital marketing among Singapore businesses.

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, WDA-SPRING Singapore Omni-Channel Master Classes, The Star Media Group’s Empowerment Series, and many more.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.  Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).

  • 28 Mar
    29 Mar
  • 28 Mar - 29 Mar

    Wednesday - Thursday

    9.00am to 5.00pm


S$1,000.00/pax (Discounts available)

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Lead Trainer in Asia for Econsultancy and has trained over 6,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

Eu Gene has 23 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses.  Eu Gene also leads the regional trainer team for the Econsultancy’s Certificate in Digital Marketing programme.  He has worked with SPRING Singapore, International Enterprise (IE) Singapore, Workforce Development Agency (WDA), and other government agencies to promote digital marketing among Singapore businesses.

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, WDA-SPRING Singapore Omni-Channel Master Classes, The Star Media Group’s Empowerment Series, and many more.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.  Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).