Display Advertising Certification (Google Partners Academy SG)

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Why You Should Attend This Course:

This 2-day Google AdWords Advanced Display Advertising course is a comprehensive course covering topics in display and video advertising, and leads to the Display Advertising exam (part of the requirements to obtain the full certification in Google AdWords).

The Advanced Display course covers the strategies and tactics for display ads on Google Display Network (GDN), YouTube and mobile devices.

At the end of Day 2, participants will undertake the online Display Advertising certification exam (120 minutes).

** Prior to attending this course, participants should preferably have completed:

  • Google AdWords Fundamentals & Certification or
  • deemed to have foundational knowledge of Google AdWords. For those without any foundation knowledge, pre-reading resources will be sent to you prior to the workshop to equip you with the basics. 

Note: Participants are required to bring laptop for hands on exercises and online exam.

 

Learning Outcomes:

  • Understand the value of Google Display Network
  • Learn how to plan a Google Display Network (GDN) campaign and target effectively
  • Learn techniques to optimise and refine a GDN campaign
  • Know how to measure performance and effectiveness on your GDN advertising campaigns
  • Understand how to implement display ads on mobile devices
  • Take the Google AdWords Display Advertising exam

 

Course Outline:

Day 1

Overview of Google Display Network

  • Understand the value of Google Display Network (GDN)
  • GDN and YouTube on mobile devices, tablets and computers
  • Benefits for branding and direct response advertisers
  • Media purchase options for GDN
  • Display inventory and ad formats

Planning a Google Display campaign

  • How to plan a GDN campaign
  • Enhanced campaigns
  • Best practices for direct response campaigns

Creating Your Display Ads

  • Ad formats for GDN
  • Using the Display Ad Gallery
  • Best practices for display ads
  • Ad policies

Day 2

Implementing a Display Campaign

  • Creating a new display campaign
  • Targeting for your new campaign
  • Keyword contextual targeting
  • Placement and topic targeting
  • Interest targeting
  • Remarketing
  • Using the Display Planner
  • Setting bidding for display campaigns

Measuring Performance

  • Understanding campaign performance
  • Running AdWords reports

Optimise and Refine

  • Introduction to optimisation and refinement
  • Advanced display optimisation techniques
  • Additional tools

Google AdWords – Display Advertising exam

  • 2-hour online exam
  • This exam covers intermediate-to-advanced best practices for advertising on YouTube and the Google Display Network

Who Will Benefit?

Agencies, marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.

Course Fee:

  • S$1,000 per pax
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount

About The Instructor

Ivan Wong
Senior Trainer

Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia’s professional talents. Ivan has over 20 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual, and an external trainer for Econsultancy, ClickAcademy Asia and Google’s Partners Program.

He was most recently the co-founder of a premier digital consulting agency, Queen Consulting Group. Ivan was previously the Director of SEO & Analytics at GroupM APAC, and before that Director of e-Commerce at Far East Hospitality, Singapore’s largest operator of hotels & serviced residences. Prior to that he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.

He has delivered Digital Marketing consulting and training for leading brands and organizations including EConsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism and CMC Markets Asia.

  • 20 Nov
    21 Nov
  • 20 Nov - 21 Nov

    Tuesday - Wednesday

    9.00am to 5.00pm


S$1,000.00/pax (Discounts available)

About The Instructor

Ivan Wong
Senior Trainer

Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia’s professional talents. Ivan has over 20 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual, and an external trainer for Econsultancy, ClickAcademy Asia and Google’s Partners Program.

He was most recently the co-founder of a premier digital consulting agency, Queen Consulting Group. Ivan was previously the Director of SEO & Analytics at GroupM APAC, and before that Director of e-Commerce at Far East Hospitality, Singapore’s largest operator of hotels & serviced residences. Prior to that he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.

He has delivered Digital Marketing consulting and training for leading brands and organizations including EConsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism and CMC Markets Asia.