Google AdWords Advanced Shopping Advertising (Google Partners Academy SG)

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Why You Should Attend This Course: 

Want to showcase your best selling products on the first page of Google results?

A recent study suggests that Google Shopping Ads bring in around 30% more traffic and also has a 26% less cost per click than Text Ads, proving to be a highly viable and profitable comparison shopping engine. Now that more people are clicking on Shopping Ads than ever before, it’s even more important to understand what it takes to run a profitable campaign.

This 2-day Google AdWords Advanced Shopping Advertising course will introduce you to the setting up and best practices for Google Shopping campaigns. The course has been designed to help online retailers get to grips with managing shopping campaigns.

At the end of Day 2, participants will undertake the online Shopping Advertising certification exam (90 minutes).

** Prior to attending this course, participants should preferably have completed:

  • Google AdWords Fundamentals & Certification or
  • deemed to have foundational knowledge of Google AdWords. For those without any foundation knowledge, pre-reading resources will be sent to you prior to the workshop to equip you with the basics. 

To earn the full Google AdWords certification, participant must pass 2 exams namely AdWords Fundamentals and ONE of the following advanced classes:

Note: Participants are required to bring laptop for hands on exercises and online exam.

 

Learning Outcomes:

  • Understand the online shopping ecosystem and why use Google Shopping campaigns
  • Learn how to use Google Merchant Center for a account creation & feed management
  • Learn how to maintain and optimize your shopping feeds
  • Understand how shopping ads work
  • Learn how to create shopping campaigns in AdWords
  • Understand how to monitor, measure and optimize shopping campaigns
  • Take the Google Shopping Advertising certification exam

 

Course Outline:

Day 1

Singapore e-commerce eco-system

  • Introduction to Google Shopping
  • What is it and where do the ads appear?
  • Benefits of Google Shopping
  • How does it work and how much does it cost?
  • The shopping value chain

Google Merchant Centre

  • Merchant centre introduction
  • Dashboard overview
  • Merchant Centre navigability
  • Finding and fixing errors
  • Account linking and settings

Data Feed

  • Data feed introduction
  • Product identifier, Image and Attribute explanation
  • What’s a high quality feed?
  • How to optimise a feed
  • Uploading and maintaining products
  • Feed tips and best practice

Day 2

Shopping Campaign

  • Shopping campaign, ad group, product group and labels set-up
  • Campaign strategy options
  • How to bid efficiently across product groups
  • Conversion tracking

Measuring & Optimizing Shopping Campaigns

Google AdWords – Shopping Advertising exam

  • 90 minutes online exam
  • This exam covers the fundamentals and best practices for running Google Shopping advertising, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns

Who Will Benefit?

Agencies, marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.

Course Fees

  • S$1,000 per pax
  • MIS Member enjoy 20% Discount
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount

About The Instructor

Ivan Wong
Senior Trainer

Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia’s professional talents. Ivan has over 20 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual, and an external trainer for Econsultancy, ClickAcademy Asia and Google’s Partners Program.

He was most recently the co-founder of a premier digital consulting agency, Queen Consulting Group. Ivan was previously the Director of SEO & Analytics at GroupM APAC, and before that Director of e-Commerce at Far East Hospitality, Singapore’s largest operator of hotels & serviced residences. Prior to that he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.

He has delivered Digital Marketing consulting and training for leading brands and organizations including EConsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism and CMC Markets Asia.

  • 16 Oct
    17 Oct
  • 16 Oct - 17 Oct

    Monday - Tuesday

    9.00am to 5.00pm


S$1,000 per pax

About The Instructor

Ivan Wong
Senior Trainer

Ivan Wong is a Senior Trainer & Consultant at ClickAcademy Asia, a premier training and development academy for Asia’s professional talents. Ivan has over 20 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual, and an external trainer for Econsultancy, ClickAcademy Asia and Google’s Partners Program.

He was most recently the co-founder of a premier digital consulting agency, Queen Consulting Group. Ivan was previously the Director of SEO & Analytics at GroupM APAC, and before that Director of e-Commerce at Far East Hospitality, Singapore’s largest operator of hotels & serviced residences. Prior to that he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.

He has delivered Digital Marketing consulting and training for leading brands and organizations including EConsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism and CMC Markets Asia.