Google AdWords Advanced Display Advertising Certification (Google Partners Academy MY)

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Why You Should Attend This Course:

This 2-day Google AdWords Advanced Display course is a comprehensive course covering topics in display and video advertising, and leads to the Display Advertising exam (part of the requirements to obtain the full certification in Google AdWords).

The Advanced Display course covers the strategies and tactics for display ads on Google Display Network (GDN), YouTube and mobile devices. At the end of this course, participants will undertake a 2-hour online Display Advanced certification exam.

 

Learning Outcomes:

  • Understand the value of Google Display Network and YouTube advertising
  • Learn how to plan a Google Display Network (GDN) campaign and target effectively
  • Learn techniques to optimise and refine a GDN campaign
  • Know how to measure performance and effectiveness on your GDN
  • Understand how to implement display ads on mobile devices
  • Take the Google AdWords Display Advertising exam

 

Course Outline:

Day 1

Overview of Google Display Network

  • Understand the value of Google Display Network (GDN)
  • GDN and YouTube on mobile devices, tablets and computers
  • Benefits for branding and direct response advertisers
  • Media purchase options for GDN
  • Display inventory and ad formats

Planning a Google Display campaign

  • How to plan a GDN campaign
  • Enhanced campaigns
  • Best practices for direct response campaigns

Creating Your Display Ads

  • Ad formats for GDN
  • Using the Display Ad Gallery
  • Best practices for display ads
  • Ad policies

Day 2

Implementing a Display Campaign

  • Creating a new display campaign
  • Targeting for your new campaign
  • Keyword contextual targeting
  • Placement and topic targeting
  • Interest targeting
  • Remarketing
  • Using the Display Planner
  • Setting bidding for display campaigns

Measuring Performance

  • Understanding campaign performance
  • Running AdWords reports

Optimise and Refine

  • Introduction to optimisation and refinement
  • Advanced display optimisation techniques
  • Additional tools

Google AdWords – Display Advertising exam

  • 2-hour online exam
  • This exam covers intermediate-to-advanced best practices for advertising on Google Display Network

Who Will Benefit?

Agencies, marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.

Participants should preferably have completed the 2-day course on Google Partner Academy – AdWords Fundamentals or deemed to have foundational knowledge of Google AdWords. 

Course Fee:

  • RM2,500/pax (HRDF claimable)
    Register 2 pax and above, RM2,300/pax is applicable.
    6% GST applicable
  • Call Lynn at +603 7887 2262, or email support@clickacademyasia.com

About The Instructor

Ariff Kamal
Ariff Kamal
Senior Trainer

ARIFF KAMAL is currently the Search Director for Group M Singapore. He was formerly the Founder and Principal Consultant at Think Digital Sdn Bhd. Ariff has worked on digital marketing solutions for clients in Malaysia and Singapore including Ministry Of Trade, Consumer and Cooperatives –Malaysia, SingTel, Infiniti, Volvo, Fuji Xerox, Eurogroup, American Express, AXA Insurance, ANZ Bank, MOL Points, Julius Baer Private Bank and Kaplan Higher Institute of Education among many others.

Ariff has over 10 years’ experience in digital marketing and has served in ClickMedia and OOM in various senior sales, marketing and training roles. His work experience covers managing and executing global and regional digital branding and media campaigns, ranging from initial conceptualization, implementation, and monetization to final execution.

Ariff was awarded “Best in Search Marketing” campaign by Marketing Magazine and also received the Agency of the Year Award 2011, Singapore. He was also a judge panel for “Best Online Campaign” for SME Tiger Awards in 2011 in Malaysia and has held leadership role in Search Engine Marketing Professional Organization (SEMPO).

Ariff has keynoted 50+ events and has led seminars and training sessions covering digital strategy, search, mobile, social media and digital analytics in Malaysia and Singapore. His audience ranged from C-level executives to technical implementation teams.

Ariff is also a Google AdWords and Analytics Qualified Professional, certified in Advanced Search Engine Marketing Skills (US), Digital Analytics (UBC), Link Research Tools Associate (UK), HRDF Certified Trainer (MY), and Certified Regional Trainer for Google Partner Academy with Cardinal Path.

At ClickAcademy Asia, he is a senior trainer for Google AdWords certification programs, Google IGNITE, Google Sales Masterclass and Grow with Google event.

  • 30 Oct
    31 Oct
  • 30 Oct - 31 Oct

    Monday - Tuesday

    9.00am to 5.00pm


RM2,500/pax (HRDF claimable)

Click here to get the course brochure

About The Instructor

Ariff Kamal
Ariff Kamal
Senior Trainer

ARIFF KAMAL is currently the Search Director for Group M Singapore. He was formerly the Founder and Principal Consultant at Think Digital Sdn Bhd. Ariff has worked on digital marketing solutions for clients in Malaysia and Singapore including Ministry Of Trade, Consumer and Cooperatives –Malaysia, SingTel, Infiniti, Volvo, Fuji Xerox, Eurogroup, American Express, AXA Insurance, ANZ Bank, MOL Points, Julius Baer Private Bank and Kaplan Higher Institute of Education among many others.

Ariff has over 10 years’ experience in digital marketing and has served in ClickMedia and OOM in various senior sales, marketing and training roles. His work experience covers managing and executing global and regional digital branding and media campaigns, ranging from initial conceptualization, implementation, and monetization to final execution.

Ariff was awarded “Best in Search Marketing” campaign by Marketing Magazine and also received the Agency of the Year Award 2011, Singapore. He was also a judge panel for “Best Online Campaign” for SME Tiger Awards in 2011 in Malaysia and has held leadership role in Search Engine Marketing Professional Organization (SEMPO).

Ariff has keynoted 50+ events and has led seminars and training sessions covering digital strategy, search, mobile, social media and digital analytics in Malaysia and Singapore. His audience ranged from C-level executives to technical implementation teams.

Ariff is also a Google AdWords and Analytics Qualified Professional, certified in Advanced Search Engine Marketing Skills (US), Digital Analytics (UBC), Link Research Tools Associate (UK), HRDF Certified Trainer (MY), and Certified Regional Trainer for Google Partner Academy with Cardinal Path.

At ClickAcademy Asia, he is a senior trainer for Google AdWords certification programs, Google IGNITE, Google Sales Masterclass and Grow with Google event.