Econsultancy’s Fast Track Digital Marketing (MY)

OVERVIEW

This intensive 3-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.

PROGRAMME

This 3-day programme is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn various customer acquisition tools (like paid search and SEO), customer engagement channels (like Facebook, YouTube, etc) and marketing automation tools for a data-driven personalized marketing world.

WHO SHOULD ATTEND

Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.

HOW WILL I BENEFIT

Upon completion of this course, you will be able to:
– Understand how to integrate online marketing to your overall marketing stragegy
– Leverage online customer acquisition tools (e.g paid search, SEO) and engagement channels (e.g social media)
– Evaluate your current online strategy, measure and analyse future online marketing tactics
– Understand content marketing and data-driven marketing personalization

WHAT WILL I LEARN

This robust 3-day course contains 5 main modules, and includes real life case studies and relevant role plays for you to work through.

SETTING THE STAGE
– The digital marketing landscape and new marketing paradigm
– Market research and knowing your customers online
– Online measurement and analytics

CUSTOMER ACQUISITION CHANNELS
– E-mail marketing – considerations & best practices
– Paid search – how to leverage this powerful tool
– Search Engine Optimization (SEO) – how to do it better

CUSTOMER ENGAGEMENT CHANNELS
– Concept of Content Marketing
– Social Media Marketing – how to do it right
– Mobile and location-based marketing – what’s new
– Video marketing

PERSONALIZATION AND MARKETING AUTOMATION
– Data-driven personalization
– Marketing automation tools and tactics

INTEGRATION
– How to build your dream online strategy
– Key integration considerations
– The future of digital marketing, and further readings

 

Course Fees

  • RM3,600 per pax (HRDF Claimable)
  • Register 2 participants or more to apply RM3,200 per pax
    6% GST is applicable
  • Call Lynn at +603 7887 2262, or email support@clickacademyasia.com

Free 3 Econsultancy credits

 

About The Instructor

David Ho
David Ho
Senior Trainer

DAVID HO is a SEA independent media professional in the marketing communication field with over 2 decades of experience. His area of expertise in digital marketing includes digital data, e-commerce, m-commerce, content marketing, social media marketing and digital media.

David has trained over 2,000 advertising and marketing professionals in the APAC region.

He was the industry speaker for IAB Singapore, Marketing Research Society of Malaysia (MRSM) and most recently for the Malaysia Newspaper Publishers Association.

David holds an MBA from University of Liverpool and achieved a distinction for his final dissertation papers. He was recently the APAC Regional Director for Acknowledge Asia/Adparlor and Managing Director for iProspect and Kinetic.

David has held senior roles with Redberry Media as Group Chief Operating Officer, Aegis Media as Group Trading Director – Commercial & Strategic Business Development and their Managing Director of Diversified Services -Digital and Insight. He was a General Manager and successful client leader in MindShare Malaysia for leading brands like Maxis, Carlsberg and L’Oreal.

David is a certified Malaysia HRDF trainer. He is also a Certified Trainer on Emotional Intelligence and Excellence – passionate in developing talent to be an effective communicator and presenter with high EQ. David currently lectures in the MBA Marketing Management course in Monash University, Malaysia.

  • 04 Oct
    06 Oct
  • 04 Oct - 06 Oct

    Wednesday - Friday

    9.00am – 5.00pm


RM3,600 per pax (HRDF Claimable)

Click here to get the course brochure

About The Instructor

David Ho
David Ho
Senior Trainer

DAVID HO is a SEA independent media professional in the marketing communication field with over 2 decades of experience. His area of expertise in digital marketing includes digital data, e-commerce, m-commerce, content marketing, social media marketing and digital media.

David has trained over 2,000 advertising and marketing professionals in the APAC region.

He was the industry speaker for IAB Singapore, Marketing Research Society of Malaysia (MRSM) and most recently for the Malaysia Newspaper Publishers Association.

David holds an MBA from University of Liverpool and achieved a distinction for his final dissertation papers. He was recently the APAC Regional Director for Acknowledge Asia/Adparlor and Managing Director for iProspect and Kinetic.

David has held senior roles with Redberry Media as Group Chief Operating Officer, Aegis Media as Group Trading Director – Commercial & Strategic Business Development and their Managing Director of Diversified Services -Digital and Insight. He was a General Manager and successful client leader in MindShare Malaysia for leading brands like Maxis, Carlsberg and L’Oreal.

David is a certified Malaysia HRDF trainer. He is also a Certified Trainer on Emotional Intelligence and Excellence – passionate in developing talent to be an effective communicator and presenter with high EQ. David currently lectures in the MBA Marketing Management course in Monash University, Malaysia.