Econsultancy’s Fast Track Digital Marketing (MY)

OVERVIEW

This intensive 3-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.

PROGRAMME

This 3-day programme is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn various customer acquisition tools (like paid search and SEO), customer engagement channels (like Facebook, YouTube, etc) and marketing automation tools for a data-driven personalized marketing world.

WHO SHOULD ATTEND

Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.

HOW WILL I BENEFIT

Upon completion of this course, you will be able to:
– Understand how to integrate online marketing to your overall marketing stragegy
– Leverage online customer acquisition tools (e.g paid search, SEO) and engagement channels (e.g social media)
– Evaluate your current online strategy, measure and analyse future online marketing tactics
– Understand content marketing and data-driven marketing personalization

WHAT WILL I LEARN

This robust 3-day course contains 5 main modules, and includes real life case studies and relevant role plays for you to work through.

SETTING THE STAGE
– The digital marketing landscape and new marketing paradigm
– Market research and knowing your customers online
– Online measurement and analytics

CUSTOMER ACQUISITION CHANNELS
– E-mail marketing – considerations & best practices
– Paid search – how to leverage this powerful tool
– Search Engine Optimization (SEO) – how to do it better

CUSTOMER ENGAGEMENT CHANNELS
– Concept of Content Marketing
– Social Media Marketing – how to do it right
– Mobile and location-based marketing – what’s new
– Video marketing

PERSONALIZATION AND MARKETING AUTOMATION
– Data-driven personalization
– Marketing automation tools and tactics

INTEGRATION
– How to build your dream online strategy
– Key integration considerations
– The future of digital marketing, and further readings

 

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Lead Trainer in Asia for Econsultancy and has trained over 6,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

Eu Gene has 23 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses.  Eu Gene also leads the regional trainer team for the Econsultancy’s Certificate in Digital Marketing programme.  He has worked with SPRING Singapore, International Enterprise (IE) Singapore, Workforce Development Agency (WDA), and other government agencies to promote digital marketing among Singapore businesses.

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, WDA-SPRING Singapore Omni-Channel Master Classes, The Star Media Group’s Empowerment Series, and many more.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.  Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).

About The Instructor

Eu Gene Ang
Ang Eu Gene
Founder & Principal Trainer

Ang Eu Gene is the Lead Trainer in Asia for Econsultancy and has trained over 6,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS).

Eu Gene has 23 years experience in marketing, and has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics courses.  Eu Gene also leads the regional trainer team for the Econsultancy’s Certificate in Digital Marketing programme.  He has worked with SPRING Singapore, International Enterprise (IE) Singapore, Workforce Development Agency (WDA), and other government agencies to promote digital marketing among Singapore businesses.

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy’s Digital Cream, WDA-SPRING Singapore Omni-Channel Master Classes, The Star Media Group’s Empowerment Series, and many more.

Eu Gene holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore. He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student.  He is also a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.  Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).