Econsultancy’s Digital Marketing in China (SG)

OVERVIEW

A 2-day intensive course on digital marketing in China, exploring the digital and e-commerce landscape, and how to effectively leverage key platforms like WeChat, Baidu and Alibaba.

digital marketing in China

 

PROGRAMME

This 2-day programme is designed for professionals who want to understand digital marketing in China. The course starts with the digital, social and e-commerce landscape in China.  You will then learn customer acquisition tools like WeChat, Baidu and Alibaba.  It will then explore social media and content marketing that resonates in China market.

WHO SHOULD ATTEND

Marketers, senior managers and business owners who want to understand the digital marketing in China.

HOW WILL I BENEFIT

Upon completion of this course, you will be able to:
– Understand the uniqueness of digital marketing in China
– Leverage popular social and digital platforms like WeChat, Alibaba and Baidu.
– Evaluate your current online strategy, measure and analyse future online marketing tactics
– Understand how to measure success of digital marketing in China

WHAT WILL I LEARN

This robust 2-day course contains 5 main modules, and includes real life case studies and relevant role plays for you to work through.

SETTING THE STAGE

  • The digital marketing landscape and new marketing paradigm
  • From social media and shopper activation to social commerce
  • From B2B marketing to B2C2B or B2B2C social, digital and integrated marketing
  • From WeChat commerce and payments to digital bankassurance
  • Market research and knowing your customers online
  • Online measurement and analytics

CUSTOMER ACQUISITION CHANNELS

  • After-sales marketing approach via WeChat and social channels
  • Group chat messaging acquisitions
  • Paid Search and Search Engine Optimisation (SEO) on Baidu and Alibaba

CUSTOMER ENGAGEMENT CHANNELS

  • Concept of Content Marketing in China market
  • Social Media Marketing and social engagement in China

PERSONALISATION AND MARKETING AUTOMATION

  • Data-driven personalisation in terms of product and service strategies
  • Marketing automation tools and tactics via media, machine learning, chatbots

INTEGRATION

  • How to build your dream online strategy for China
  • Key integration considerations

COURSE FEE

  • Course fee is S$1,600 per pax
  • MIS Member enjoy 20% Discount
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount

3 Free Econsultancy free credits

About The Instructor

Kestrel Lee
Kestrel Lee
Principal Analyst, China

Kestrel Lee is Econsultancy’s Principal Analyst for Greater China and e-commerce marketing.

With 17 years of working experience, Kestrel Lee is a Shanghai-based Executive Creative Director for e-commerce, integrated and digital marketing. Starting as a English-Chinese copywriter at ad agencies such as Saatchi & Saatchi, BBH, Y&R, he made his mark at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, SapientNitro and ZENO/Edelmen.

Kestrel is a proven expert in social e-commerce, social media, search (SEO / SEM), gaming, video and mobile advertising, and has led digital, social media and integrated campaigns for global brands such as Mars, Unilever, L’Oreal, HP, Apple, Microsoft, adidas, Volvo, Standard Chartered Bank.  Winning almost 100 digital and integrated awards at award shows such as One Show and Spikes Asia, Kestrel is an influential industry speaker at digital conferences in Asia Pacific, as well as being a digital advisor/trainer to Unilever, LVMH and L’Oreal Paris in China and Asia.

  • 09 Jul
    10 Jul
  • 09 Jul - 10 Jul

    Monday - Tuesday

    9am-5pm daily


SGD 1,600 /pax (discounts available)

About The Instructor

Kestrel Lee
Kestrel Lee
Principal Analyst, China

Kestrel Lee is Econsultancy’s Principal Analyst for Greater China and e-commerce marketing.

With 17 years of working experience, Kestrel Lee is a Shanghai-based Executive Creative Director for e-commerce, integrated and digital marketing. Starting as a English-Chinese copywriter at ad agencies such as Saatchi & Saatchi, BBH, Y&R, he made his mark at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, SapientNitro and ZENO/Edelmen.

Kestrel is a proven expert in social e-commerce, social media, search (SEO / SEM), gaming, video and mobile advertising, and has led digital, social media and integrated campaigns for global brands such as Mars, Unilever, L’Oreal, HP, Apple, Microsoft, adidas, Volvo, Standard Chartered Bank.  Winning almost 100 digital and integrated awards at award shows such as One Show and Spikes Asia, Kestrel is an influential industry speaker at digital conferences in Asia Pacific, as well as being a digital advisor/trainer to Unilever, LVMH and L’Oreal Paris in China and Asia.