Digital Leadership Bootcamp: Build a world class digital organization as you grow your career
If you’re struggling to keep up with the rapid pace of change in marketing, or are going through your own digital transformation, this is the programme for you. The Digital Leadership Bootcamp 3-day programme is the best way to get started in developing and executing a robust digital marketing strategy. The programme covers critical areas of digital, from understanding digital transformation (and your role in driving it), developing a digital marketing strategy, gaining executive buy-in and support, through to understanding marketing technology and driving ROI. The programme also outlines how best to design and grow your team, answers questions about whether to in-house or outsource, and gives you a roadmap of plotting your career path from digital marketing professional to business leader.
This 3-day course is designed for professionals who have an advanced understanding of marketing and at least an intermediate understanding of digital marketing. The program delivers course content that should take you from good-to-great, outlining what digital transformation means for you, how to create a comprehensive digital strategy appropriate for the C-suite, and then deep diving into how to create a marketing organization of the future to support this strategy. The program rounds out with practical advice on how to grow your career to become a true digital leader.
WHO SHOULD ATTEND
Senior marketers who want to be better at digital, marketers who want to jumpstart their career, and business owners who want to understand how best to navigate digital transformation.
HOW WILL I BENEFIT
Upon completion of this course, you will be able to:
- Understand digital transformation and what it means for your industry and organization.
- Develop a comprehensive digital strategy ready to present to your CEO and Board.
- Create a marketing function of the future, with the right people, roles and responsibilities.
- Develop a personal career plan that will make you a great digital leader.
WHAT WILL I LEARN
This comprehensive course contains 6 modules, and includes real-world case studies, examples, how-to guides and workshop sessions for you to bring your plans to life.
- Digital landscape
- Understanding digital transformation, and a marketer’s role in driving it.
- Building blocks of digital transformation
Creating your digital strategy
- How to create a digital marketing strategy.
- Examples of best practice digital marketing strategies.
- Competitor benchmarking: how does your company compare to your rivals?
- Navigating change management.
- How to create buy-in and engagement for your digital marketing activities.
- How to sell-in your ideas and strategy to C-level executives.
Marketing Technology, Data & ROI
- Marketing technology: critical tools and where to start.
- Understanding digital marketing metrics and data.
- Setting your performance dashboard.
- Driving ROI: how to measure and optimize your marketing activities.
The marketing organization of the future
- Designing your marketing organization for a digital world.
- Team: in-house or outsource?
- Team: how best to work with agencies and tech partners.
Career: From Digital Marketer to Marketing Leader
- Career development: understanding yourself and your strengths.
- Career development: jumpstarting your managerial career
- Your first 100 days in a digital leadership role.
- Career development: from marketer to digital leader.
- Course fee is S$2,500 per pax