Econsultancy’s Advanced Mastering Analytics (SG)

Data analytics is becoming increasingly important for marketers.  Whether it’s reviewing web logs, measuring social media engagement, or conducting user surveys, being able to analyse data is a critical skill for effective marketing.

And the value of high-quality data analysis extends beyond the marketing department. If we expect companies to keep investing in marketing strategies, then we need to be able to access, analyse, and present data in a way which makes sense to the business.

The discipline of data analytics provides the framework for ensuring that the data you collect, transform, and analyse delivers a picture which both communicates the value of what you do and make sense to others at your firm.

Econsultancy's Advanced Mastering Analytics

PROGRAMME

A one-day workshop covering the principles of data analytics, focusing on digital marketing, and a practical approach to delivering meaningful data analytics to your organization.

WHO SHOULD ATTEND

This course is ideal for those in digital marketing and/or website management who are responsible for analysing customer behaviour and business objectives.  You may also be a marketing manager or agency account manager who needs to apply data analytics to build a case for investment in the marketing activities you are responsible for.

WHAT WILL I LEARN

This one-day course contains 5 main modules, and includes case studies and discussions about marketing data analytics.

Analytics Strategy

  • The reason for analytics
  • Segments and cohorts
  • Analytics frameworks
  • Overcoming obstacles

Digital Marketing Metrics

  • Content
  • Search
  • Social Media
  • Audience
  • Engagement

Analytics Ecosystem

  • Analytics tools
  • Tag management
  • Touchpoint analytics

Marketing Attribution

  • Attribution models
  • Modelling vs execution
  • Interpreting results

Testing and Reporting

  • A/B and Multi-variate testing
  • Applying statistics
  • Reporting results

COURSE FEE

  • Course fee is S$800 per pax
  • MIS Member enjoy 20% Discount
  • Register for 3 or more participants to enjoy 5% Group Discount
  • Register 30 days before course start date to enjoy 10% Early Bird Discount

Free 3 Econsultancy credits

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics, and statistics.

For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers’ businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu – each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 year,s including 10 years of managing a team of system analysts at Thomson Reuters.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master’s in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is also a proud father of 3 and enjoys spending time with family – as well as the rare moments of peace and quiet.

  • 15 Aug
    15 Aug
  • 15 Aug - 15 Aug

    Tuesday - Tuesday

    9am-5pm daily


SGD 800 /pax (discounts available)

Click here to get the course brochure

About The Instructor

Jeff Rajeck
Senior Trainer

Jeff Rajeck is currently a researcher, trainer, and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics, and statistics.

For the last 5 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers’ businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu – each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

Before working in digital media, Jeff provided analytics training to Standard Chartered Bank, The Singapore Exchange, and hedge funds. Originally from Chicago, Jeff has worked on Internet information systems for 20 year,s including 10 years of managing a team of system analysts at Thomson Reuters.

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master’s in Computing from Manchester Metropolitan University (UK), and a Master’s in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is also a proud father of 3 and enjoys spending time with family – as well as the rare moments of peace and quiet.